The 21 Best Social Media Reports Every Marketer Should Read

The 21 Best Social Media Reports Every Marketer Should Read Every content marketer needs data from time to time. Your articles need to be authoritative and convincing, and good data makes this possible. And sometimes, finding this information can be a real pain in the neck. Which is the last thing you need when youre on a deadline. So weve tracked down a whole host of quotable statistical research reports. The kind that give your writing a little extra potency. Youll have all the ammunition you need for your next killer social marketing post. And best of all none of these studies were published before 2017. So you know youre getting the most up-to-date information available. Time to dive in! + Mention = Social Media Success: Did you know you can plan, publish, and measure all your social media posts using ? See how you can manage social media better using the industrys favorite all-in-one marketing manage platform. Instagram Mention: The Instagram Engagement Report 2018 Looking for Instagram data based on real user behavior? Mention took more than 115 million Instagram posts, crunched the data, and came away with some pretty extraordinary findings. This is different from many of the other reports in this list, because its based on actual user behavior These are real posts, with real engagement numbers. Highlights: Instagram hashtags do  not  increase engagement on average. #ad is the most engaging hashtag on Instagram, which proves the power of influencer marketing. Tagging other Instagram users in posts does  increase engagement rates Video posts have the highest average engagement rate of any post formatGet the latest stats from this #social media report from @Mention via the @BlogLater: The State of Instagram Marketing 2018 This is a great example of a state of report. Later polled more than 3,500 businesses, brands, and influencers, wanting to know what the trends would be for 2018. This is powerful stuff for marketing writers, because it lets you speak with authority about what brands care about when it comes to to Instagram. The data is especially useful for discussing how businesses plan to allocate their resources. Youll find questions on Instagram advertising spend, promotion versus community building, and influencer marketing. Highlights: 86% of businesses that currently partner with influencers  plan to do more of this in 2018. 16% of influencers still dont disclose their affiliations  when posting on behalf of a brand. 22% of brands have used Instagram Live, but 55% of brands plan to do so in 2018.Get the latest Instagram statistics from @latermedia via the @BlogInstagram: 2017 Year in Review At the end of the year, Instagram likes to post a roundup of the previous 12 months. It includes information relevant to marketers like the most popular hashtags, most-liked posts, and top videos of that year. It also includes more fun facts like the most popular filters used, and even the top pet accounts on the platform. Dogs are clearly a big hit on Insta! Highlights: Disneyland (Anaheim) was the most instagrammed location  in the world. Cristiano Ronaldo added the most followers in 2017   30 million. The most followed pet on Instagram is a dog named Jiffpom. The pooch has more than 7 million followers! View this post on Instagram ðŸ’â€" A post shared by jiffpom (@jiffpom) on Feb 1, 2018 at 4:10am PSTGet the latest Instagram statistics from Instagram Press via the @BlogExpanded Ramblings: 250 Amazing Instagram Statistics and Facts If youre looking for quotable facts and stats, this is the page for you. It doesnt contain original findings; instead, it pulls out key numbers from all over the web. Couldnt you just use Google? Well, sure. But this site saves you from bouncing around. Plus, they keep it updated, so you can safely assume that your data is up to date. Recommended Reading: Everything You Need to Know About Instagram Analytics to Smash Your Goals Twitter Statista: Twitter User Statistics Click that link above and youll land on a specific Statista report: the number of active monthly Twitter users worldwide. Which is nice. But you really need to explore all of Statistas numbers. Scroll down a little and youll find links to user demographics, mobile usage, and Twitter use by brands. Basically, youve got a lot of clicking around to do, but its worth it! Statista also has a ton of great information about the other social networks, industry marketing trends, and plenty more. Check it out! Highlights: Katy Perry is still the most followed Twitter user  (108 million), but Justin Bieber is close behind (105m). In 2016, $1.1 billion was spent on mobile Twitter advertising in the US. Bleacher Report has the most Twitter engagement following of any brand, more than twice the second highest.Get the latest Twitter stats and research from @StatistaCharts via the @BlogOmnicore Agency: Twitter by the Numbers This ones perfect if you need a quick source of Twitter information. It may not be as surprising as the next two on the list, but its helpful to color in your next post. This page has all the basics: number of monthly Twitter users, percentage of those on mobile, Twitter users in the UK and US, and plenty more. These are all statistics you can find elsewhere, but Omnicore has put them all together for you! Highlights: Twitters revenue per employee is $488,913. Twitter can handle 18 quintillion  user accounts.Get the latest Twitter stats and research from @OmnicoreAgency via the @BlogTwitter: Transparency Report This one is very different, but the data may prove interesting to brands and marketers. Twice a year, Twitter releases data about a whole host of issues facing the network. This includes requests for information (from governments or otherwise), the number and location of blocked users, copyright requests, and more. For writers interested in the bigger Twitter picture, this can be valuable and interesting insight. Highlights: The USA had the most information requests from governments  in the first half of 2017 2,111. Japan was next with 1,384, and the United Kingdom was third with 606. 64,021 tweets were taken down  between January June 2017 for copyright reasons. Twitter received 715 court orders from Turkey  to remove content. The next highest number was 14 (Brazil).Have you read the Twitter Transparency Report from @Twitter? Find it here via the @BlogTwiplomacy: Twiplomacy Study 2017 Another study for writers with a particular angle or niche. This one looks specifically at Twitter use among governments and world leaders. And it goes into remarkable detail, looking at things such as mutual connections between world leaders, whether they favor text or more visual communications, and hashtag use amongst these powerful people. Highlights: The Israeli government is a big fan of social media. In 2016 it asked Twitter users to use the hashtag #IsraelRetweetedMe, and the best responses were retweeted by all 153 government accounts. Perus foreign ministry follows 461 other world leaders, the most in the study. Clearly an effort to forge ties! The New York Times is the news organization most followed by world leaders.Curious how Twitter impacts global diplomacy? Read the 2017 @Twiplomacy Study here via theFacebook Facebook IQ: The Annual Topics and Trends Report Facebook releases two monthly reports: Topics to Watch and Hot Topics. These cover a range of topics (duh!) and tell you whats trending on the social network. At the end of the year, Facebook IQ takes these reports, fills in a few blanks, and releases an overarching study to sum of the year. Thanks to the breadth of topics covered, its a potential goldmine for most marketers: Highlights: Conversations about cryolipolysis have trended up sharply for more than a year, and grew 19x in 2017. Blockchain  conversations were up 146.9x in 2017, compared with 2016. Mixed reality  saw 122x growth in conversations.Read the annual Facebook IQ Topics and Trends Report from @facebook via the @BlogBuzzsumo: Facebook Engagement for Brands and Publishers 2017 Buzzsumo does a lot of social media analysis. In this study, they looked at more than 880 million Facebook posts from July 2016 June 2017. And they found something startling. Engagement for posts of all types plummeted in January 2017. The study attributes this to a greater emphasis being placed on Facebook advertising, and organic reach becoming harder to achieve. The study has plenty of great nuggets, which will help any marketers who needs to know about Facebook engagement rates. Highlights: Even as companies focused on video posts during this period, video only made up around 10% of all posts. Image posts saw the biggest drop in engagement rates. The 2016 presidential election  may have played a role in this drop in engagements.Read the Buzzsumo: Facebook Engagement for Brands and Publishers 2017 report from @BuzzSumo via theCPC Strategy: Facebook Consumer Survey 2017 As you can probably guess, CPC Strategy is focused on social media advertising. So this study is all about consumer behavior as it relates to advertisers. If you want to know why Facebook users click here  and not there, this study is a great place to start. The company partnered with Survata for a 1,500-person survey. While this isnt a huge number, we get a great idea of how Facebook users respond to ads. And of course, there are some excellent numbers for those looking for quotable tidbits! Highlights: 18-24 year-olds are the least likely group to click on Facebook ads. 26% of users who clicked on an ad  went on to complete a purchase. 47.4% of users discovered a new product through Facebook.Read the CPC Strategy: Facebook Consumer Survey 2017 report from @CPCstrategy via theWordstream: 75 Super-Useful Facebook Statistics for 2018 Lets end on a super-quotable piece. Similar to the Omnicore page above, Wordstream has scoured the web for a whole heap of digestible Facebook stats. If you need a few numbers for your blog intro, or to strengthen an argument, this is an excellent resource. Highlights: 42% of customer service responses on Facebook happen within the first 60 minutes. Brands post on Facebook 8 times per day, on average. Facebook users only consider 28% of their Facebook friends to be genuine friends.Read the 75 Super-Useful Facebook Statistics for 2018 report from @Wordstream via theSnapchat Business of Apps: Snapchat Revenue and Usage Statistics 2017 Heres another nice piece tying together lots of different data. Snapchat was a media and marketing darling in very recent memory, and has since faded from view somewhat. But that doesnt mean that marketers dont care about the platform they just need away to make it work. This post has 4 main sections: user statistics (demographics), usage statistics (number and types of snaps sent), Snap Inc. revenue, and Snapchat versus Instagram. So if any of these float your boat, give it a look! Highlights: As of 2017, Snapchat users send 3 billion snaps per day. Twice as many users prefer Snapchat Stories  (45%) over Instagram Stories (21%). 45% of college students say they would open a snap from a brand they dont know.Read the Business of Apps: Snapchat Revenue and Usage Statistics 2017 report from @BusinessofAppsSocial Report: Instagram Stories vs Snapchat Stories 2017 Statistics One of the key social media trends of late is Instagram Stories. Instagram marketing is hotter than ever, and brands are looking for ways to better leverage the image platform. Naturally, theyre turning their attention to Stories, a feature that takes up a lot of valuable real estate in the Instagram layout. But as we know, Instagram Stories are basically Snapchat Stories, and perhaps marketers shouldnt be too quick to ignore the original. This piece uses data to comlets the two, which is perfect for marketers unsure of the main differences. Highlights: Snapchat usage and engagement have gone down 15 to 40 percent since the release of Instagram stories. 11 out of 12 top social media influencers posted more Instagram Stories than the Snapchat equivalent. Instagram influencers report engagement rates 3-5x higher than on Snapchat.Read Social Report: Instagram Stories vs Snapchat Stories 2017 Statistics from @TheSocialReportThe Daily Beast: The Data Snapchat Doesnt Want You to See This one is a double-whammy. The Daily Beast got its hands on 5 months of daily user data from Snapchat, which gives you some nice statistics to work with. Thats the link above. But this is accompanied by a scintillating article  detailing the company culture and work life at Snapchat, and explains why this data was never supposed to be released. Both are worth checking out (and quoting), but theres plenty of interesting activity data for those not interested in the juicy details. Highlights: Snapchat employees are not allowed to use Snapchat at company parties!  They even have to tape over their phone cameras. Snap Maps usage has been consistently declining since its launch. Saturday is easily the most popular day of the week to post to Snapchat Stories, followed by Friday.Read The Daily Beast: The Data Snapchat Doesnt Want You to See via the @Blog here:Youtube Social Bakers: YouTube Statistics This is a very nice resource! Its interactive, which is nice, and lets isolate the statistics you really care about. Choose data for large countries like the US, UK, or India, pick your industry, or select from a range of categories like celebrities, sport, or brands. Highlights: T-Series an Indian music and film studio has the most YouTube views of any channel. It also has more than 20 million subscribers. Justin Bieber, Katy Perry, and Taylor Swift have the largest celebrity audiences on YouTube (in that order). Fourth is KondZilla, a Brazilian music video producer.Read the Social Bakers: YouTube Statistics report from @socialbakers via the @BlogFilmora: Mind Numbing YouTube Facts, Figures and Statistics 2017 Sometimes, you just want a nice visual breakdown of social stats. Filmora has done exactly this. This study provides both standard data points (number of daily users, number of videos uploaded daily), and some less obvious ones (video removals for copyright reasons, average length of video by genre, and more). As always, the goal is to find easy-to-use data about social media, and this post has you covered for YouTube. Highlights: 62% of YouTube users are male. 32% of videos are taken down within 24 hours  for copyright reasons. 18% of the time, the user account is also terminated. Despacito is the most viewed YouTube video  of all time.Get the latest @YouTube facts and stats from @Filmora_Editor via the @BlogStatista: YouTube Statistics Facts Weve included a Statista report above, and, really, couldve probably found one for every section of this post. Seriously, its a great site and worth clicking around. Some of the data needs to be paid for, but theres plenty available gratis. The YouTube section of the site includes data on channels and creators, YouTube usage, marketing and advertising spend, so all of the must-know data points for marketers. Highlights: The highest-earning YouTuber is Michelle Phan, with a reported net worth of US$50 million. Controversial star PewDiePie is next at $18 million. The most subscribed-to channel in 2017 belongs to PewDiePie, with nearly twice as many new followers in 2017 than the runner-up (Hola Soy German). The fastest video to go viral is still PSYs Gangnam Style, which hit 100 million views in four days.

Thinking Outside the Box, Turning Rejections to Payments

Thinking Outside the Box, Turning Rejections to Payments Its always painful when we spend time writing up articles only to have them rejected, time and again. However, a simple technique can turn your rejection emails in to payments. You just need to think outside the normal boxes and appeal to a different audience. Let me set the scene. Walking, hiking and backpacking are where I draw most of my inspiration for my writing. I planned a weekend trip to a mountain bothy, a small mountain shelter that is free to use and is a great place to spend an overnight in the wild. They are little more than brick built tents. On my return, I pitched an article to several magazines specialising in hiking and mountaineering. However, they all rejected me. Feeling a bit lost and dejected, I flicked through the long list of magazines accepting submissions. After spending some time reworking the article, I submitted to a completely different genre. Living in the city of London and then spending time in the mountains of Wales, I had the chance to see more of the stars and the heavens than I had ever seen before. Reflecting on this, I decided that it would be good to rewrite the article for a Christian magazine. After all, I am a practising Christian, and enjoy reading about others experiences so why not share my own? I spent some time considering Bible quotations and rewriting the article to reflect how the experience could bring other people closer to God. As the article was for a non-specialist magazine, I need to adapt the language and add explanations that would be required for readers to understand the context of the article. The experience of rewriting was extremely useful, not just to be published, but also to find errors and to tidy up my original article. I pitched to the editor and almost immediately received a response, requesting some images and examples of my previous writing. The article went to features meeting where it was accepted and so I sent the final article with the photographs that I had taken on my trip. The editor was impressed with the uniqueness of the article, especially for his magazine, which led to getting the article published. Having photographs helped too, as this meant that the editor had a complete package and did not need to spend money on stock photography. Magazines that specialise in the outdoors will undoubtedly be inundated with lots of articles on the topic of spending a night in a bothy, so to stand out and have a chance of being published you need to provide a unique angle. Whereas a publication that has a different focus might be more willing to publish as you have a different angle. Try it with one of your own rejected article pitches. Where else could you submit it? Perhaps you could rewrite the news feature for a specialist magazine into an article for a local newspaper. Or maybe a local interest story that was covered My tips for turning rejections to payments:  · Try rewriting the article for a different market  · Look beyond the obvious sources of income, who else might be interested  · Find a different angle for your article  · Try to include photographs and images as editors prefer a complete packaged (you may be paid more for it!)

Principles of Organization and Management Essay - 1

Principles of Organization and Management - Essay Example Two major sub-groups of the classical theory are scientific management by Taylor and bureaucracy by Weber. Taylor’s (F.W.Taylor) scientific management theory thoroughly evaluated the attitude of the employees from the starting of operations, the introduction of action decomposition, and the core concept of division of labor, job standardization, and strict management control. In the  "factory management†, he summed up the four principles to improve work efficiency: 1. Everyone should have clear working days; 2. To complete the work required to provide a standardized work environment, equipment and tools; 3. Where a person has a high score should give a higher remuneration; 4. Where the loser will lose pay and job status. According to Frederick Winslow Taylor who is regarded as the Father of Scientific Management, the management of the firm should organize the work in a manner which will make optimum use of the workers, by dividing the work and introducing efficient met hods for making a product. Taylor’s concept focused mainly on hierarchic organization structures and task specialization. Taylorism states that there is a best way for each task and it can be learnt through proper training and development. In the domain of "Principles of Scientific Management,"  Taylor further proposed the following principles: 1. The study of each unit of work a worker should be treated with the scientific method; 2. Workers should use scientific methods in the selection, training and education; 3. Should be sincere cooperation between workers to ensure that all work can be handled in accordance with scientific principles to; 4. Between managers and workers, to implement the division responsible for the manager's job at not to workers. Taylor advocated piecework system, requiring workers to work within a fixed unit of time to complete, according to the low-paid piecework, and the excess workload, follow-paid piece work.  Taylor believes there is a differ ence this reward system can maximize their people's enthusiasm for work.  In order to ensure the implementation of this scientific management, Taylor considers it necessary to strengthen the management and control of operations.  Undoubtedly, Taylorism pursuit of efficiency, operating decomposition, standardized management, performance rewards and other measures are designed to increase output efficiency.  Together these management tools are the "pipeline operations," which provides a way for large-scale scientific management standardized production.  Taylor's scientific management ideas were accepted and the use of public management, because it is the bureaucracy of philosophy coincide.  Division, classification, standardization, processes, performance pay, strict management control, but also the value of the traditional concept of public administration pursued.  Scientific management has played a dominant role in public administration for the period 1910 to 1940, so th at the field of public administration to become an academic study.  So, people use "Taylorism" to describe the impact of scientific management generated. Moreover, this effect has been extended to today's very popular new public management, as Taylor emphasized incentives or performance-based pay and other management tools, now turned into a broader connotation of performance management (Smith & et.al,

CSR WEB REPORTING Essay Example | Topics and Well Written Essays - 11000 words

CSR WEB REPORTING - Essay Example The corporate need to communicate information regarding corporate social responsibility practices at regular periods. There are various ways to do the same. One of them is web reporting. The web reporting of corporate social responsibility is relatively unexplored area. This paper discusses various issue related to corporate social responsibility, internet and web reporting and analyses the web reporting pattern of five companies from different sectors and parts of the world. Every organisation must function within the context of society and community. Concepts like competence, competitiveness, and profitability are the key to a successful organisation. Along with these comes the all-important aspect of responsibility. An organisations needs to adopt a responsible attitude not merely when dealing with employees, clients and shareholders but also its other stakeholders too. The image and success of an organisation is reflected in its commitment towards society, the commonly used term for which is Corporate Social Responsibility or CSR. Organisations have their own inner and external environment to manage. The management aspects of both the environments require transparency and proper information sharing. There are various factors that constitute together the concept â€Å"Corporate Social Responsibility†. Corporate social responsibility is an integral part of the wealth creation process. The paper first covers issues related to corporate social responsibility in the Section 1. Various views regarding the concept are discussed here. The next section elaborates the role of Internet and web reporting at present. One of the reasons of growing web responsibility in present scenario is the growing number of Internet users. Internet provides a faster mean of communication and information sharing. The information sharing has a great impact on stakeholders. Internet has provided a fast mean

Teacher Education Essay Example for Free

Teacher Education Essay A teacher is someone whose job is to teach especially in a school whether it is a secondary school, primary school or even kindergarten. Every teacher should have their qualification in order to be a teacher in a school. So, I think that a kindergarten teacher should have at least a basic degree to qualify them to be a good kindergarten teacher. Why kindergarten teacher should have a basic degree? There are several reasons why kindergarten teachers need a basic degree which is to ensure the children get a good early education, the teachers can provide good teaching skills and to increase the competition among the university students nowadays. Teachers with a basic degree will ensure the children get a good early education. As we all know, world nowadays needs people with high level of education and to fulfill this mission, we need a teachers with wide knowledges and experiences which is a graduated students with basic degree can provide. . Besides, the children are like a white and blank cloth so it is teachers and parents who will colour them. The teachers with a basic degree have good enough knowledge to teach their students and they can provide correct and good education for the kids thus producing good generation for the future. The kindergarten teachers with a basic degree also can provide a good teaching skill for the students. At the university, the students are well teached with the ways to provide good study environment, good teaching skills and various styles to comfort the students. So, the teachers can teach the kids in a proper way ensuring they get a good education and the teachers can provide a good and enjoyful environment for the children to study well thus producing excellent and intelligent students. As we know, the children are very active so we need an enjoyful and bright environment to comfort them. The needs for kindergarten teachers to have at least a basic degree can increase the competition among the university students nowadays. The rate of failure rate among the students in the university nowadays is increasing so the increase of qualification in order to get a job will ensure the students to study hard to achieve good results when they graduated. This will  increase the level of education in our country thus producing good image for the country. In conclusion, the kindergarten teachers should have at least a basic degree to make sure the children get a well early educat

Causes of WW1 :: World War I History

Causes of WW1 I think that the First World War was the product of long-standing rivalries rather than a badly mismanaged Balkan Crisis because it was these rivalries that led to the Balkan Crisis. The Balkan Crisis may appear mismanaged because previous crises such as those in Morocco in 1905 and 1911 did not result in war. In the July Crisis Austria-Hungary blamed Serbia for the assassination of Archduke Franz Ferdinand (the heir to the throne of the Austro-Hungarian Empire) despite not having conclusive proof. Austria-Hungary asked for German support to "eliminate Serbia as a power factor in the Balkans". Germany agreed, offering her full support for Austria- Hungary to start a war with Serbia, and this became known as the "blank cheque". Austria-Hungary and Germany could not have failed to realise the possibility of Russian intervention and a European war, suggesting to me that war was their objective. Austria-Hungary issued an impossible ultimatum to Serbia, which was likely to provoke a war. Serbia was given only 48 hours to reply, so was forced to think quickly, or other countries would be mobilized and ready to attack. Serbia accepted all but one point of the ultimatum. Consequently war was announced. If given more time Serbia could have discussed the issue further in a conference. The British fo reign minister, Grey suggested a conference, but this was rejected by Germany and Austria-Hungary, suggesting that they had deliberate aims for war during the Balkan Crisis, rather than the Balkan Crisis being mismanaged. There was a long-standing rivalry between Austria-Hungary and Russia due to their interests in the Balkans. Russia saw her role as leading and supporting her fellow Slav peoples in the Balkans. This Pan-Slav concept provided an ideal excuse to interfere in the Balkans and to extend Russia's influence towards the Eastern Mediterranean. Ideally Russia wished to open the Dardenelles straits to its warships. Austria-Hungary was concerned that this Russian encouragement of nationalism may threaten her borders and inspire nationalism within her own empire. In turn, Germany recognised that as Austria's closest ally her fate was linked with that of the Austro-Hungarian Empire. Austria-Hungary was anxious to prevent Russian encroachment in the Balkans. This aim would be best served by the elimination of Serbia, Russia's Balkan ally. In 1878, Russia was humiliated at the Congress of Berlin when her proposal for a Greater Bulgarian state was rejected and Austria-Hungary occupied Bosnia to maint ain order amongst the nationalist revolts.

Coca: Strategic Planning and Coca-cola Company

OBJECTIVES OF THE STUDY Strategic Management Issues of Coca-Cola Company Every successful study should have specified and well-defined objectives. A careful statement of the objective helps in preparing a well-decorated report facilitating others to take decision on it.The specific objectives of the study are to have knowledge about- To know about the strategic management issues of multinational companies To know about the strategies of the multinational companies To characterize the challenges of international strategic management To know about the international strategic management process To identify and characterize the levels the international management strategies To know about the Coca-Cola Company’s strategies management process. SCOPE OF THE STUDY This study has focused upon the Management Issues those are followed by the Coca-Cola Company for capturing the global market.Through our report we try to find out the global challenges of International Strategic Management to assess the basic strategies, describe the international strategic management process of Coca-Cola Company. We hope this study will help to whom, who want to know more clearly about strategic management, its issues as well as the key factors which affect the process of Internationalization for a company. Data and Methodology We examine secondary data of which related to the Strategic Management Issues at the global based Market. Data are collected on various issues from annual report of Coca-Cola Company (2005-2009).In our report we analysis the monthly, quarterly, half-yearly news Review of this company. Based upon this data we like to analysis the Economic Review, Statistical Strategic condition of the Coca-Cola Company. Both the official and regional website helps us to find out more related to the issues with the global market. Form those huge data we take the necessary and used them for the analysis. Our analysis data are clearly represented in our main part of the report thr ough relevant chart, graph with proper description. LIMITATIONS OF THE REPORTAs a student of faculty of Business Administration and Management, 7th semester, this is our first initiative for making a report on â€Å"Strategic Management Issues of Multinational Companies (MNCs): A Case Study on Coca-Cola†. We were really unable to collect enough information from due to their official restrictions. Many things were so confidential that we were not entitled to access there. Beside this we have faced the following hindrances in preparing this report: †¢ Lack of knowledge and experience †¢ Short of time †¢ Lack of computer facilities †¢ Lack of sufficient privileges †¢ Lack of communication facilitiesStrategic management is the process of specifying an organization's objectives, developing policies and plans to achieve these objectives, and allocating resources so as to implement the plans. It is the highest level of managerial activity, usually performed by the company's Chief Executive Officer (CEO) and executive team. It provides overall direction to the whole enterprise. International strategic management is a comprehensive and ongoing management planning process aimed at formulating and implementing strategies that enable a firm to complete effectively internationally.The process of developing a particular international strategy is often referred to as strategic planning. Strategic Management is the study of function and responsibilities of senior management. Five Essential Parts of Strategic Management Goal-setting Goal-setting enables a firm to articulate its vision: identify what needs to be accomplished, define short-and long-term objectives, and relate them to what the organization needs to do. Analysis Analysis guides to collect and consider information so that a firm understands the situation.Assess external environments and internal situations to identify the strengths and weakness of the organization and the opportuniti es and threats face to reach the goals. Strategy Formulation To determine a strategy, the firm reflects prioritize, develop options, and make decisions. Review the results of the analysis, identify the issues that a firm implementing partners need to address, and prioritize them in terms of their urgency and magnitude. Use these results to design alternative strategies and plans that address the key strategic issues.Strategy Implementation To implement the strategy, assemble the necessary resources and apply them. Put the chosen plans into practice, marshal the resources and commitments necessary for moving ahead, tap existing capacity and/or build new capacity, and seek to achieve results. Strategy Monitoring Monitoring allows checking the progress toward achieving the firm’s goals and assessing whether any changes in the environment necessitate alternatives to the firm’s strategy. Modify plans and actions to adjust to the impact of changing in the operating environme nt.SIGNIFICANCE OF STRATEGIC MANAGEMENT Strategic management integrates the knowledge and experience gained in various functional areas. It helps to understand and make sense of complex interaction in various areas of management. It helps in understanding how policies are formulated and in creating appreciation of complexities of environment that the senior management faces in policy formulation. Managers need to begin by gaining an understanding of the business environment and to in control. They should know to manage and understand information technology, which is changing the face of business.As public and common investors own and more companies managers need to acquire skills to maximize shareholder value. To have/take a strategic perspective, managers should foresee the future and track changes in customer expectation. Intuitive, logic reasoning is required for proper decision- making. Significance of Strategic As corporate are becoming more integrated with the public life, cor porate governance is becoming important which Management manager may have to practice. To the shape the Its helps to increase Future of business the productivity Effective strategic idea To Makes discipline Mangers and employer areTo make control innovative and It’s decentralized the Page 7 Management To makes forward s Issues in Strategic Management Decision Making †¢ While making a decision the company might have different people at different periods of time. †¢ Decision requires judgments; personal related factors are important in decision-making. Hence decision ma y differs as person change. †¢ Decisions are not taken individually, but often there is a task in decisions which could be Individual Vs Group decision making. There will be a difference between the individual and group decision-making. On what Criteria a company should make its decision, for evaluation of the efficiency & effectiveness of the decision making process, a company has to set its obje ctives which serves as main bench mark. †¢ 3 Major Criteria in decision Making are— a. The concept of Maximization. b. The concept of satisfying. c. The concept of instrumentalism. Based on the concept chosen the strategic decisions will differ. †¢ Generally decision-making process is logical and there will be rationality in decision-making. When it comes to Strategic decision making point of view there would be proper evaluation & then exercising a choice from various available alternative resources, which leads to attain the objectives in a best possible way. †¢ Creativity in decision-making is required when there is a complete situation & the Decision taken must be original & different. †¢ There could be variability in decision-making based on the situation & Circumstances. International strategic management results in the development of various international strategies, which are comprehensive frameworks for achieving a firm’s fundamentals goals .Conceptually, there are many similarities between developing a strategy for competing in a single country and developing one for competing in multiple counties. In both cases, the firm’s strategic planners must answer the same fundamental questions— †¢ What products and/or services does the firm intend to sell? †¢ Where and how will to make those products or services? †¢ Where and how will it sell them? †¢ Where and how will it acquire the necessary resources? †¢ How does it expect to outperform its competitors? But developing an international strategy is far more complex than developing a domestic one.Because managers developing a strategy for a domestic firm must deal with one Company national government, one currency, one accounting system, one political and legal system and usually a single language and a comparatively homogeneous culture. But managers responsible for developing a strategy for an international firm must understand and deal with multiple governments, multiple currencies, multiple political and legal system, and variety of language and cultures. Various Roles of Strategic Management Senior management plays an important role in Strategic Management.Role of Board of Directors: Board of Directors is the supreme Authority in a company. They are the owners/ shareholders/ lenders. They are the ones who direct and responsible for the governance of the company. The Company act and other laws blind them and their actions & they sometimes do get involved in operational issues. Professionals on the B. O. D help to get new ideas, perspectives and provide guidance. They are the link between the company and the environment. Role of C. E. O: Chief Executive Officer is the most important Strategist and responsible for all aspects from formulations/Implementation to review of Strategic Management.He is the leader, motivator & Builder who forms a link between company and the board of directors and responsible for managi ng the external environment and its relationship. Role of Entrepreneur: They are independent in thought and action and they set / start up a new business. A Company can promote the entrepreneurial spirit and this can be internal attitude of an organization. They provide a sense of direction and are active in implementation. Role of Senior Management: They are answerable to B. O. Directors and The C. E.O as they would look after Strategic Management a responsible of certain areas / parts of terms. Role of SBU – Level Executives: They Co-ordinate with other SBU’s & with Senior Management. They are more focused on their product / burners line. They are more on the implementation role. Role of Corporate Planning Staff: It provides administrative support tools and techniques and is a Co-ordinate function. Role of Consultant: Often Consultants may be hired for a specified new business or Expertise even to get an unbiased opinion on the business & the Strategy.Role of Middle Level Managers: They form an important link in strategizing & Implementation. They are not actively involved in formulation of Strategies and they are developed to be the future management. COMPANY OVERVIEW The Coca-Cola Company (Coca-Cola) is a leading manufacturer, distributor and marketer of Non-alcoholic beverage concentrates and syrups, in the world. The company owns or licenses more than 400 brands, including diet and light beverages, waters, juice and juice drinks, teas, coffees, and energy and sports drinks. The company operates in more than 200 countries.Approximately 74% of its products are sold outside of the US. The company is headquartered in Atlanta, Georgia and employs 71,000 people as of September 2006. The company recorded revenues of $24,088 million during the fiscal year ended December 2006, an increase of 4. 3% over 2005. The increase in revenue was primarily due to increase in sales of Unit cases of company’s products from approximately 20. 6 billion unit cases of the company’s Products in 2005 to approximately 21. 4 billion unit cases in 2006, the increase in the Price and Product/geographic mix also boosted the revenue growth.The company-wide gallon Page 12 13. Strategic Management Issues of Coca-Cola Company sales and unit case volume both grew 4% in 2006 when compared to 2005. The operating profit of the company was $6,308 million during fiscal year 2006, an increase of 3. 7% over 2005. The net profit was $5,080 million in fiscal year 2006, an increase of 4. 3% over 2005. HISTORY OF COCA-COLA Coca-Cola was first introduced by John Smyth Pemberton, a pharmacist, in the year 1886 in Atlanta, Georgia when he invented caramel-colored syrup in a three-legged brass kettle in his backyard.He first â€Å"distributed† the product by carrying it in a jug down the street to Jacob’s Pharmacy and customers bought the drink for five cents at the soda fountain. Carbonated water was teamed with the new syrup, whether by acc ident or otherwise, producing a drink that was proclaimed â€Å"delicious and refreshing†, a theme that continues to echo today wherever Coca-Cola is enjoyed. Dr. Pemberton’s partner and book-keeper, Frank M. Robinson, suggested the name and penned â€Å"Coca-Cola† in the unique flowing script that is famous worldwide even today. He suggested that â€Å"the two Cs would look well in advertising. The first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try â€Å"the new and popular soda fountain drink. † Hand-painted oil cloth signs reading â€Å"Coca-Cola† appeared on store awnings, with the suggestions â€Å"Drink† added to inform passersby that the new beverage was for soda fountain refreshment. By the year 1886, sales of Coca-Cola averaged nine drinks per day. The first year, Dr. Pemberton sold 25 gallons of syrup, shipped in bright red wooden kegs. Red has been a distinctive color associate d with the soft drink ever since. For his efforts, Dr. Pemberton grossed $50 and spent $73. 6 on advertising. Dr. Pemberton never realized the potential of the beverage he created. He gradually sold portions of his business to various partners and, just prior to his death in 1888, sold his remaining interest in Coca-Cola to Asa G. Candler, an entrepreneur from Atlanta. By the year 1891, Mr. Candler proceeded to buy additional rights and acquire complete ownership and control of the Coca-Cola business. Within four years, his merchandising flair had helped expand consumption of Coca-Cola to every state and territory after which he liquidated his pharmaceutical business and focused his full attention on the soft drink.With his brother, John S. Candler, John Pemberton’s former partner Frank Robinson and two other associates, Mr. Candler formed a Georgia corporation named the Coca-Cola Company. The trademark â€Å"Coca-Cola,† used in the marketplace since 1886, was register ed in the United States Patent Office on January 31, 1893. The business continued to grow, and in 1894, the first syrup manufacturing plant outside Atlanta was opened in Dallas, Texas. Others were opened in Chicago, Illinois, and Los Angeles, California, the following year.In 1895, three years after The Coca-Cola Company’s incorporation, Mr. Candler announced in his annual report to share owners that â€Å"Coca- Cola is now drunk in every state and territory in the United States. † As demand for Coca-Cola increased, the Company quickly outgrew its facilities. A new building erected in 1898 was the first headquarters building devoted exclusively to the production of syrup and the management of the business. Strategic Management Issues of Coca-Cola Company the year 1919, the Coca-Cola Company was sold to a group of investors for $25 million.Robert W. Woodruff became the President of the Company in the year 1923 and his more than sixty years of leadership took the busines s to unsurpassed heights of commercial success, making Coca-Cola one of the most recognized and valued brands around the world. HISTORY OF BOTTLING Coca-Cola originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today.Year 1894: A modest start for a bold idea In 1894 the Coca-Cola Company is in a candy store in Vicksburg, Mississippi, brisk sales of the new fountain beverage called Coca-Cola impressed the store's owner, Joseph A. Biedenharn. He began bottling Coca-Cola to sell, using a common glass bottle called a Hutchinson. Biedenharn sent a case to Asa Griggs Candler, who owned the Company. Candler thanked him but took no action. One of his nephews already had urged that Coca-Cola be bottled, but Candler focused on fountain sales. In 21st century the Coca-Cola bottling system grew up with roots deeply planted in local com munities.This heritage serves the Company well today as consumers seek brands that honor local identity and the distinctiveness of local markets. As was true a century ago, strong locally based relationships between Coca-Cola bottlers, customers and communities are the foundation on which the entire business grows. Page 15 16. Strategic Management Issues of Coca-Cola Company 1920s and 30s †¦ 1950s †¦ Packaging 1916 †¦ International innovations expansion Birth of the contour bottle VISION OF COCA-COLA COMPANY Our mission declares our purpose as a company.It serves as the standard against which we weigh our actions and decisions. It is the foundation of our Manifesto. †¢ To refresh the world in body, mind and spirit †¢ To inspire moments of optimism through our brands and our actions †¢ To create value and make a difference everywhere we engage. Page 16 MISSION OF COCA-COLA COMPANY To create consumer products, services and communications, customer service and bottling system strategies, processes and tools in order to create competitive advantage and deliver superior value to; †¢ Consumers as a superior beverage experience Consumers as an opportunity to grow profits through the use of finished drinks †¢ Bottlers as an opportunity to grow profits in volumes †¢ Bottlers as a trademark enhancement and positive economic value added †¢ Suppliers as an opportunity to make reasonable profits when creating real value-added in an environment of system-wide team work, flexible business system and continuous improvement †¢ Indian society in the form of a contribution to economic and social development. †¢ Refresh the World†¦In body, mind, and spirit †¢ Inspire Moments of Optimism†¦ Through our brands and our actions †¢ Create Value and Make a Difference†¦ Everywhere we engage. VISION FOR SUSTAINABLE GROWTH Our vision guides every aspect of our business by describing what we need to accompl ish in order to continue achieving sustainable growth. People: Being a great place to work where people are inspired to be the best they can be. Portfolio: Bringing to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.Partners: Nurturing a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Being a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximizing long-term return to shareowners while being mindful of our overall responsibilities. QUALITY POLICY Coca-Cola Company follows different quality standard for different countries across the globe. Coca-Cola Company has a long-standing commitment to protecting the consumers whose trust and confidence in its products is the bedrock of its success.In order to ensure that consumers stay informed about the global quality of all Coca-Cola products sold in World, Coca-Cola products carry a quality assurance seal on them. The ‘One Quality Worldwide’ assurance seal appears on the entire range of Coca-Cola Company’s beverages. CURRENT ORGANIZATIONAL ORGANOGRAM BRANDS OF COCA-COLA Coca-Cola Zero ® has been one of the most successful product launch hes in Coca-Cola’s history. In 2007, Coca Cola’s sold nearly 450 million cases globally. Put into perspective, that's roughly the same size as Coca Cola’s total business in the Philippines, one of our top 15 markets.As of September 2008, Coca-Cola Zero is available in more than 100 countries. Energy Drinks For those with a high-intensity approach to life, Coca Cola’s brands of Energy Drinks contain ingredients such as ginseng extract, guarana extract, and caffeine and B vitamins. Juices/Juice Drinks We bring innovation to the goodness of juice in Coca Cola’s more than 20 juice and juice drink brands, offering both adults and children nutritious, refreshing and flavorful beverages Soft Drinks Coca Cola’s dozens of soft drink brands provide flavor and refreshment in a variety of choices.From the original Coca-Cola to most recent introductions, soft drinks from The Coca-Cola Company are both icons and innovators in the beverage industry. Sports Drinks Carbohydrates, fluids, and electrolytes team together in Coca Cola’s Sports Drinks, providing rapid hydration and terrific taste for fitness-seekers at any level Tea and Coffee Bottled and canned teas and coffees provide consumers' favorite drinks in convenient take- anywhere packaging, satisfying both traditional tea drinkers and today's growing coffee culture.Water Smooth and essential, our Waters and Water Beverages offer hydration in its purest form. Other Drinks So much more than soft drinks, Coca Cola’s brands also include milk products, soup, and more so you can choose a Coca Cola Company product anytime, anywhere for nutrition, refreshment or other needs. CONSUMER CHOICE AT A GLANCE Limca Common Fanta Basically Preferred by Maaza also Ladies and drink. Kids Sprite not clearly Kinley Soda Mostly those who defines consume liquor Factors affecting the strategic management issues of domestic and international operations of Coca-Cola Company.Language| English used as a second language| Use the local language in many situations required| Cultures| Relatively homogeneous| Quite diverse, both between countries and within countries| Politics| Unstable| Often volatile and of decisive importance| Economy| Underdeveloped| Wide variations among countries and among regions within countries| Governmental interferences| Reasonably Predictable| Often extensive and subject to rapid change| Labor| Skilled labors are not available| Skilled labors are often scarce, requiring trainings or redesigned of production methods| Financing| Moderately developed financial markets| Often poorly developed financial markets; capital flows subject to governmental control| Market Researc h| Data collect is not very easy| Sometimes data difficult and expensive to collect| Advertising| Media are available with some restrictions| Media limited; many restrictions; low literacy rates rule out of prints media in some countries| Money| | Must change from one currency to another| Transportations| It is not developed| Often Adequate| Control| Always a problem| A worse problem| Labor Relations| Collective bargaining, layoff of workers| Layoff of workers often not possible, may have mandatory participation in management; workers may seek political change rather than collective bargaining| Factors affecting the strategic management issuesThere are some factors which affect strategic of Coca-Cola Company in case of international operation. Language is one of the main considerations when it does business domestically, they generally domestic language. But when it does business outside the country it follows Polycentric policy that is it used different language in different countr ies. Side by side culture is relatively homogeneous in domestic operation and quite diverse, both between countries and within countries. Political stability and policy also be considered by the Coca-Cola Company. Control function is done by centrally in case of domestically but when it goes beyond outside, it must work a tightrope between over centralizing and losing control to much decentralizing.Labor is another consideration because their skills and collective bargaining that is labor relation differ from country to country. Advertising in domestic country is very easy because domestic cultures are known to them. But in case of international operation it faces many problems for advertising such as shortage of media, huge advertising cost and so forth. However economy is relatively uniform in domestic’s country but outsides, it faces wide variation among countries and among region within country. In case of Coco-Cola Company the market research data is easy to collect but when it goes to foreign sometimes face difficult and expensive to collect data.At last we see that government interference in case of domestically, it is minimal and reasonably predictable but in international operation it is often expensive and subject to rapid change. Strategic Alternatives of Multinational Companies Multinationals corporations typically adopt one of four strategic alternatives in their attempt to balance the three goals of global efficiencies, multinational flexibility, and worldwide learning. There four strategies are as follows— Home Replication Strategy In this strategy, a firm utilizes the core competency or firm- specific advantage it developed at home as its main competitive weapon in the foreign markets that it enters. That is, it takes what it does exceptionally well in its home market and attempts to duplicate it in foreign markets.Multi-domestic Strategy It is the second alternative available to international firm. A multi-domestic corporation vi ews itself as a collection of relatively independent operating subsidiaries, each of which focuses on a specific domestic market. Global Strategy It is the third alternative available for international firms. A global corporations views the world as a single marketplace and has as its primary goal the creation of standardized goods and services that will address the needs of customers worldwide. Transnational Strategy The transnational corporation attempts to combine the benefits of global scale efficiencies with the benefits of local responsiveness.Strategies for Coca Cola Company These four strategy are shown in the following figure— Home Multi-domestic Replication Strategy Strategy v Transnational Global Strategy Strategy From these four strategies Coca-Cola Company follow the Multi-domestic strategies. They produce their products independently in different countries. All countries product are not same. They produce their products by following different strategy for differ ent countries, based on the internal and external environment of the country. Coca-Cola Company developed their strategy by considering the nature of the people of different county’s people, culture, status and so many other related factors.Behind the reasons of following of this strategy may be that, different countries’ economies of scale for production, distribution, and marketing are low, side by side cost of coordination between the parent corporation and its various foreign subsidiaries is high. Because each subsidiary in a multi-domestic corporation must be responsive to the local market, the parent company usually delegates considerable power and authority to managers of its subsidiaries in various host countries. Levels of Strategies followed by Coca-Cola Company There are three levels of strategies followed by Coca-Cola Company. This may be stated as the following Figure: Levels of Strategies Corporate Level Strategy Corporate level strategy attempts to defin e the domain of business the firm intends to operate.Corporate level strategy fundamentally is concerned with the selection of businesses in which the company should compete and with the development and coordination of that portfolio of businesses. A firm might adopt any of three forms of corporate strategy: †¢ A single business strategy †¢ Related diversification strategy and †¢ Unrelated diversification strategy. Coca-Cola Company follows related diversification strategy that is calls for the firm to operate in several different but fundamentally related businesses. Each of its operations linked to the others Coca-Cola characters, the Coca-Cola logo, and a theme of wholesomeness and a reputation for providing high quality family products.Coca-Cola Company follows this strategy because it has several advantages. At first, the firm depends less on a single products so it is less vulnerable to competitive or economic threats. Secondly, related diversification may produ ce economies of scale for a firm. Thirdly, related diversification may allow a firm to use technology or expertise developed in one market to enter a second market more cheaply and easily. Corporate level strategies of Coca-Cola Company is following Business Unit Level Strategy A strategic business unit may be a division, product line, or other profit center that can be planned independently from the other business units of the firm.Corporate strategy deals with the overall whereas business strategy focuses on specific business, subsidiaries or operating units within the firm. Business seeks to answer the question â€Å"how should we compete in each market we have chosen to enter? † The firms develop unique business strategy for each of its strategic business units, or it may pursue the same business strategy for all of them. The three basic business strategy are differentiation, overall cost leadership and focus. Coca-Cola Company uses the differentiation strategy effectivel y. Functional Level Strategy The functional strategies attempts to answer to question â€Å"How we manage the function? The functional level of the organization is the level of the operating divisions and departments. The strategic issues at the functional level are related to business processes and the value chain. Functional level strategies in marketing, finance, operations, human resources, and R;D involve the development and coordination of resources through which business unit level strategies can be executed efficiently and effectively. Functional units of an organization are involved in higher level strategies by providing input into the business unit level and corporate level strategy, such as providing information on resources and capabilities on which the higher level strategies can be based.Once the higher-level strategy is developed, the functional units translate it into discrete action-plans that each department or division must accomplish for the strategy to succeed . E-COMMERCE OF COCA-COLA COMPANY Good points of Coca-Cola Company †¢ Brand Promotion †¢ Attractive products selection †¢ Look and feel 8 †¢ Provision of multimedia product, catalogue pages †¢ Personal attention †¢ Community relationships Weak points of Coca-Cola Company †¢ Performance and service: that is not easy navigation, shopping and purchasing, and prompt shipping and delivery. †¢ Discount pricing is not being offered. Developing International Strategies Developing international strategies is not a one-dimensional process.. Simply put, put strategy formulations deciding what to do and strategy implementation is actually doing it.Firms generally carry out international strategic management in two broad strategies- Strategy Formulation In strategies formulation, a firm establishes its goals and strategic plan that will lead to the achievement of their mission goals. In international strategy formulation, managers develop, refine, and agre e on which markets of enter (or exit) and how best to compete in each. Strategy Implementation A firm develops the tactics for achieving the formulated international strategies is known as strategy implementation. Strategy implementation is usually achieved via the organization’s design, the work of its employees, and its control systems and processes. Every Multinational Companies are developing their international strategies so that they can survive in the complex business situation.Now the modern market is fully globalized and as a result it’s really difficult for every multinational organization in the right track. In such aspect the importance of strategy formulation and strategy implementation played an important role. Side by side there is some important process which helps in international strategy formulation. Developing International Strategies in Aspects of Coca-Cola Company TCCQS is the Coca-Cola system’s branded quality management system. It helps c oordinate and guide our activities to ensure quality in everything they do. For entering in to a new market and be survive in the market it always ready to cope with change. Different government policy, economic condition, political situation, barrier and ban are associated with different market.Coca-Cola Company’s basic strategies are to develop a mission statement for entering a new market depending on a fully fledged market survey. Identifying external and internal environment strength, weakness, opportunity, and threats is the next management strategies. Depending on the scope and opportunity the company will go forward as well as try to resolve the weakness and threats. After entering into a new market Coca-Cola Company try to achieve strategic goals and guide its daily activities with proper observation. Lastly this company establishes a control framework for controlling the managerial and organizational systems and process as well. This company believes that, for takin g a position in a new country is fully depends on the good formulation strategies and keeping it.To do business outside the local market is depending on the quality control of the product and quality ensures the customer perception and the choice for consuming this products. Through this model, we see that the company is first take the response of customers and consumers through market survey. Then the management accumulates the best quality resources for making their products. This process includes- †¢ Skilled employee involvement for production and quality control †¢ High quality materials for production †¢ Up to date technology for quality control †¢ Effective methods and newly developed strategies They will follow some sequential steps in developing the international strategy formulation.Those steps help the Coca- Cola Company to enter and establish their business in multinational base. They are following multi-domestic strategies for their produced product a s well as their marketing system. The analysis of different levels of strategic formulating of Coca-Cola Company is given below. Developing the Mission Statement Coca-Cola Company begins the international strategic planning process by creating a mission statement, which clarifies the organization’s purpose, value, and directions. The mission statement is often used as a way of communicating with internal and external constituents and stakeholders about the firm’s strategic direction. Mission statement of Coca-Cola CompanyThis company focused on driving growth in of their business in selected profitable and emerging categories. To develop, implement and continuously improve the integrated management systems in a culture of continuous improvement which: †¢ Directs the continual up-gradation for efficient and environment friendly manufacturing technology. †¢ Monitor and improve the efficiency and effectiveness of all business processes. †¢ Promotes professi onal and flexible work environment, teamwork and innovation through employee participation and process ownership. †¢ Drives customer orientation at all levels within the organization. †¢ Monitor and economize the Cost of Quality.Comments on mission Statements (In terms of how they support the strategies) The vision statement of this company supports the existing strategies that are (generic strategy) that Coca Cola needs to pursue is that of differentiation. In their current vision and mission statements, the company says it aims to be a low cost leader, yet through their analysis of the strategic direction, the company needs to adopt a generic strategy of differentiation. This will allow Coca cola to do two things; 1. Increase unit sales 2. Gain buyer loyalty However, at the expense of sounding simplistic, it is necessary that the company communicate its differentiation to its customers, otherwise these two advantages will not avail themselves.Initially Coca cola will nee d to adopt a focused differentiation approach, which means that they should selectively choose which markets will profit them the most and then target only those markets until such provisions are in place from where the company is able to expand its target base. After which they should opt for a broad differentiation generic strategy. COCA-COLA COMPANY, THE SWOT ANALYSIS SWOT ANALYSIS The Coca-Cola Company (Coca-Cola) is a leading manufacturer, distributor and marketer of Non-alcoholic beverage concentrates and syrups, in the world. Coca-Cola has a strong brand name and brand portfolio. Business-Week and Inter brand, a branding consultancy, recognize Coca-Cola as one of the leading brands in their top 100 global brands ranking in 2008.The Business Week-Interbred valued Coca- Cola at $67,000 million in 2008. Coca-Cola ranks well ahead of its close competitor Pepsi which has a ranking of 22 having a brand value of $12,690 million The Company’s strong brand value facilitates cus tomer recall and allows Coca-Cola to Page 37 38. Strategic Management Issues of Coca-Cola Company penetrate markets. However, the company is threatened by intense competition which could have an adverse impact on the company’s market share. Analyzing the primary competitor and identifying their Strengths, Weaknesses, Opportunities, and Threats (SWOT Analysis) help determine target markets, marketing plan, and customer service, sales forecasting and sales planning.Examining the following will assist in the competitive analysis: Identify the level of rivalry among competing sellers in the industry Review strategies of companies to encourage customers to switch from a competitor Analyze ease of entry for new competitors Determine bargaining power for suppliers of key materials and components Determine bargaining power for buyers of the product SWOT Analysis represents the analysis of the following four things— STRENGTHS Distribution network: The Company has a strong and r eliable distribution network. The network is formed on the basis of the time of consumption and the amount of sales yielded by a particular customer in one transaction. It has a distribution network consisting of a number of efficient salesmen, 700,000 retail outlets and 8000 distributors.The distribution fleet includes different modes of distribution, from 10-tonne trucks to open-bay three wheelers that can navigate through narrow alleyways of Indian cities and trademarked tricycles and pushcarts. Strong Brands: The products produced and marketed by the Company have a strong brand image. People all around the world recognize the brands marketed by the Company. Strong brand names like Coca-Cola, Fanta, Limca, and Maaza add up to the brand name of the Coca-Cola Company as a whole. The red and white Coca-Cola is one of the very few things that are recognized by people all over the world. Coca-Cola has been named the world's top brand for a fourth consecutive year in a survey by consul tancy Inter brand. It was estimated that the Coca-Cola brand was worth $70. 45billion.Low Cost of Operations: The production, marketing and distribution systems are very efficient due to forward planning and maintenance of consistency of operations which minimizes wastage of both time and resources leads to lowering of costs. WEAKNESSES Low Export Levels: The brands produced by the company are brands produced worldwide thereby making the export levels very low. In India, there exists a major controversy concerning pesticides and other harmful chemicals in bottled products including Coca-Cola. Small Scale Sector Reservations Limit Ability To Invest And Achieve Economies Of Scale: The Company’s operations are carried out on a small scale and due to Government restrictions and ‘red-tapism’, the Company finds it very difficult to invest in technological advancements and achieve economies of scale. OPPORTUNITIESLarge Domestic Markets: The domestic market for the produ cts of the Company is very high as compared to any other soft drink. Coca-Cola India claims a 58 per cent share of the soft drinks market; this includes a 42 per cent share of the cola market. Other products account for 16 per cent market share, chiefly led by Limca. The company appointed 50,000 new outlets in the first two months of this year, as part of its plans to cover one lakh outlets for the coming summer season and this also covered 3,500 new villages. In Bangalore, Coca- Cola amounts for 74% of the beverage market. Export Potential: The Company can come up with new products which are not manufactured abroad, like Maaza etc and export them to foreign nations.It can come up with strategies to eliminate apprehension from the minds of the people towards the Coke products produced in India so that there will be a considerable amount of exports and it is yet another opportunity to broaden future prospects and cater to the global markets rather than just domestic market. Higher In come among People: Development of India as a whole has lead to an increase in the per capita income thereby causing an increase in disposable income. Unlike olden times, people now have the power of buying goods of their choice without having to worry much about the flow of their income. The beverage industry can take advantage of such a situation and enhance their sales. THREATSImports: For example: As India is developing at a fast pace, the per capita income has increased over the years and a majority of the people is educated, the export levels have gone high. People understand trade to a large extent and the demand for foreign goods has increased over the years. If consumers shift onto imported beverages rather than have beverages manufactured within the country, it could pose a threat to the Indian beverage industry as a whole in turn affecting the sales of the Company. Tax and Regulatory Sector: The tax system in India is accompanied by a variety of regulations at each stage o n the consequence from production to consumption.When a license is issued, the production capacity is mentioned on the license and every time the production capacity needs to be increased, the license poses a problem. Renewing or updating a license every now and then is difficult. Therefore, this can limit the growth of the Company and pose problems. Slowdown In Rural Demand: The rural market may be alluring but it is not without its problems: Low per capita disposable incomes that is half the urban disposable income; large number of daily wage earners, acute dependence on the vagaries of the monsoon; seasonal consumption linked to harvests and festivals and special occasions; poor roads; power problems; and inaccessibility to conventional advertising media.All these problems might lead to a slowdown in the demand for the company’s products. COCA-COLA COMPANY, THE PEST ANALYSIS A scan of the external macro-environment in which the firm operates can be expressed in terms of th e following factors: †¢ Political †¢ Economic †¢ Social †¢ Technological The acronym PEST (or sometimes rearranged as â€Å"STEP†) is used to describe a framework for the analysis of these macro environmental factors. A PEST analysis fits into an overall environmental scan, which consists of significant political, economic, social and technological analysis for a firm to reach their desirable position or to attain the goals and objectives.For operating a business worldwide it is too much important, because its analysis represent the overall environmental scanning as shown in the following diagram: Environmental Scan / External Analysis Internal Analysis / Macro environment Microenvironment | P. E. S. T. Coca-Cola Company’s perform/ operate their business unit in different country based on the developing of the PEST analysis. The PEST analysis of Coca-Cola Company is as following— Political Factors It is one of the significant parts of a compa ny where, in which country they operate their business unit. Political factors include government regulations and legal issues and define both formal and informal rules under which the firm must operate. Some examples include: †¢ tax policy †¢ employment laws †¢ environmental regulations †¢ trade restrictions and tariffs political stability Economic Factors Another most imperative element for PEST analysis is economic factors. Economic factor affects the purchasing power of potential customers and the firm's cost of capital. The following are examples of factors in the macro-economy: †¢ economic growth †¢ interest rates †¢ exchange rates †¢ inflation rate Social Factors Social factors include the demographic and cultural aspects of the external macro environment. These factors affect customer needs and the size of potential markets. Some social factors include: †¢ health consciousness †¢ population growth rate †¢ age distributio n †¢ career attitudes †¢ emphasis on safetyTechnological Factors Technological factors can lower barriers to entry, reduce minimum efficient production levels, and influence outsourcing decisions. Some technological factors include: †¢ R;D activity †¢ automation †¢ technology incentives †¢ rate of technological change Develop Strategic and tactical goals and plans of Coca-Cola Company After completion of SWOT and PEST analysis as context, international strategic planning is largely framed by the setting of strategic goals. Based on different market situation as well as customers response this company will set up their tactical goals for being a strong position in the global market place.Strategic goals are the major objectives that the Company wants to accomplish through pursuing a particular course of action. The basic objective of set up this strategic and tactical plan and goals is to exploit the firm’s strengths and environmental opportunitie s, neutralize external threats and overcome the firm’s weakness. Depending on those vital factors this Coca- Cola Company is develop a Control Framework for their overall controlling of management. Through this framework managerial and organizational systems are observed, monitor, and processed. Findings By preparing this report about the strategic management issues of multinational companies (MNCS), the case study on the Coca-Cola Company, we get some important things.These findings are as follows— †¢ Coca-Cola Enterprises is the world's largest marketer, producer and distributor of Coca-Cola products. †¢ Coca-Cola was first introduced by John Smyth Pemberton, a pharmacist, in the year 1886 in Atlanta, Georgia when he invented caramel-colored syrup in a three-legged brass kettle in his backyard. †¢ It operates in 46 U. S. states and Canada, and is the exclusive Coca-Cola bottler for all of Belgium, continental France, Great Britain, Luxembourg, Monaco a nd the Netherlands. Coca-Cola is the nonalcoholic bottled beverages. †¢ The company owns or licenses more than 400 brands, including diet and light beverages, waters, juice and juice drinks, teas, coffees, and energy and sports drinks. The company operates in more than 200 countries †¢ Strategic management integrates the knowledge and experience gained in various functional areas. †¢ 3 Major Criteria in decision Making are—the concept of Maximization, the concept of satisfying, the concept of instrumentalism. †¢ The vision of Coca-Cola Company is to refresh the world in body, mind and spirit †¢ Bringing to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. †¢ Coca-Cola Zero ® has been one of the most successful product launch hes in Coca-Cola’s history †¢ It has soft drinks, energy drinks, juice drinks, sports drinks, tea and coffee, water and other drinks. †¢ Coca-Cola Comp any follows the multi-domestic strategy for operating their business. After entering into a new market Coca-Cola Company try to achieve strategic goals and guide its daily activities with proper observation. †¢ Good points of Coca-Cola Company are brand promotion, alternative products selections, Provision of multimedia product, catalogue pages and so on. CONCLUSION Being in such a tense competition (just like the brand Coca- Cola), Coca-Cola should not take the direct and tough attack upon it. There is no good to either side. The best way is to keep a peaceful relationship with it and always compare with others; we should find their disadvantages and show our advantages on this aspect. Then by and by, the people would think ours is betted Of course the most important rule is to improve ourselves to meet the consumers.An organization’s strategic thinking is governed by the situation prevalent in its external environment. The external environment comprises of the strategi c moves adopted by the organization’s competitors. The organization has to carefully study these moves and accordingly devise strategies to gain competitive advantage. For the same, the organization needs to conduct an industry and competitive analysis. The paper discusses the steps and processes involved in the same. In formulating business strategy, managers must consider the strategies of the firm's competitors. While in highly fragmented commodity industries the moves of any single competitor may be less important, in concentrated industries competitor

Mr.michael

What are the advantages and disadvantages of living alone? How can living alone or living with other people affect your mood or behavior? Is living alone something that Is appropriate for you? Why or why not? The advantages of living alone are that you feel more comfortable being dependent on yourself, no sense of control, and free. You can do whatever and however you want, keep things in the order you want, and no one will judge you.For example, ear anything you want, watch your favorite channel and listen to music as loud as you wish, and no one will complain about it. The disadvantage of living alone is that it gets depressing from time to time. Having a partner or a roommate is really helpful in many situations. One of the examples, if you fall ill there will be someone who will take care of you. Another example is that you will have company when watching TV, cooking food, or dinning together.But, there are different types of people, some refer living alone and it doesn't get bor ing or depressing for them, others like to live with someone and feel comfortable with it. People who live alone tend to be more angry, lonely and depressed. Therefore, their mood is not always good. People who live with other people most of the times would be happy. This is because there is always someone they can chat with, discuss, and be around with. Living alone for me is appropriate, for now. I think that Is because now Is the stage in my life, where I need to live alone for a bit.Learn how to be dependent on myself, be responsible for the actions I do, and feel free. Mr.. Michael By mushy DO. Write What are the advantages and disadvantages of living alone? How can living alone or living with other people affect your mood or behavior? Is living alone something that is appropriate for you? Why or why not? Want, keep things in the order you want, and no one will Judge you. For example, Living alone for me is appropriate, for now. I think that is because now is the stage.

Cliques in School

Cliques in School Walking through the halls at any normal high school it can be very obvious the separations that exist. Many schools have different Cliques. Cliques usually are made up of a group of friends who have similar interests. There are the nerds, jocks, the popular crowd, freaks and any other group that teens choose to label. As teens discover their own identities, it can be comforting to hang around people interested in the same things.Growing up can be a very difficult time in life. Adolescence and teenagers are the hardest years of our lives. Adolescence is defined as the time period from the onset of puberty to the attainment of physiological or psychological maturity. During this era, adolescences are dealing with many things in their head along with other life issues. This is the period when they are trying to find their own identity, sexuality, and deal with issues of deciding what to do with their life.My files (found the original; it's not much better...With school, work, friendship s, dating, and everything their forced to deal with, adolescences face a lot of stress. Finding yourself and your own identity is part of that growing up.What teens wear and how they look is very important in high school, and even in middle school. The search to fit in and find a group can begin as early as age eight (Peterson).It?s not just high school where cliques can exist. Certain fashions and brand-name clothing become the uniforms for particular groups. Hairstyles (and colors), makeup, body piercings, and tattoos also give kids both an individual and group identity, placing them into a specific clique. ?Cliques can be based on appearance, athletic ability, academic achievement, social or economic status, talent, ability to attract the opposite sex, or seeming sophistication? (Americas). The most prominent characteristic of a clique usually becomes...

Rhubarb is not just a Vegetable

Rhubarb is not just a Vegetable Rhubarb is not just a Vegetable Rhubarb is not just a Vegetable By Maeve Maddox Reader Nancy was puzzled by a headline in her local paper: Colton code stirs ethics rhubarb. †¦ I have never seen rhubarb used this way. Any thoughts? NOTE: Colton is a town in California. It has a new ethics code for City Council members, one of whom has refused to sign it. My mother was a baseball fan so I knew the term rhubarb in the sense of a an argument between a player and the umpire before I ever tasted the vegetable. The figurative use of rhubarb also occurs in contexts outside baseball. Here are three definitions from the OED. rhubarb: n. A murmurous background noise, an indistinct conversation, esp. the repetition of the word ‘rhubarb’ by actors to represent such a conversation or the noise of a crowd. Usu. reduplicated. rhubarb: n. slang. Nonsense; worthless stuff. rhubarb: n. U.S. slang (orig. Baseball). A heated dispute, a row. Here are some examples from the web: Wedge, umpire Davidson laugh off Fridays rhubarb Its Rhubarb Time at the Ballpark Camera and Science Settle the Old Rhubarb (headline for an article about the disputed trajectory of a curve ball.) [a baseball player] and his 22-year-old brother were allegedly involved in a rhubarb in the lounge area of U.S. Airways Center †¦ The Dickson Baseball Dictionary offers several possible etymologies for the term, some more fanciful than others. Sports announcer Garry Schumacher is credited with its first use in a baseball context, but Red Barber (1908-1992) is the one who popularized it, both on the radio and in the title of the book Rhubarb in the Catbird Seat. In the context of background noise to suggest the presence of a crowd, rhubarb has a rival: walla, According the the Wikipedia article on the word, In American radio, film, television, and video games, walla is a sound effect imitating the murmur of a crowd in the background. A group of actors brought together in the post-production stage of film production to create this murmur is known as a walla group. Miles Kington: I say rhubarb, you say walla walla walla Apart from its baseball and theatrical uses, rhubarb is widely used in the general sense of dispute, disagreement, or altercation. Central Park Safari for Tasty Weeds Stirs Up Rhubarb (Park officials object to human foragers harvesting the vegetation [the woman] rushed to retrieve it, and a rhubarb ensued. Police hauled away both individuals from the meeting†¦ Chicago Tribune columnist Eric Zorn runs a feature called the Rhubarb Patch in which controversial social topics are argued by opposing advocates. A much-repeated explanation that traces rhubarb meaning background noise to Shakespearean stage practice seems to be an urban legend. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:50 Synonyms for â€Å"Leader†Try to vs. Try andPredicate Complements

The Whiskey Rebellion 1791 Essay Example | Topics and Well Written Essays - 1000 words

The Whiskey Rebellion 1791 - Essay Example Congress agreed and President Washington chose to appoint Henry Knox as the Secretary of War, Thomas Jefferson as the Secretary of State, and Alexander Hamilton as the Secretary of the Treasury. The appointment of Jefferson and Hamilton would later have a great impact as the two had conflicting views about the future role of the American government. It was Hamilton’s goal and responsibility as Treasurer in this new government to reduce or eliminate the massive debt incurred by the Revolutionary war. Hamilton was a very smart individual. He devised and implemented several strategies in order to reduce the national debt and provide stability to the American economy (Henretta †¦, n.d.). Overall, his policies worked very well and the nation prospered as the debt was paid down. However, his fiscal policies divided the government and the people into distinct groups with opposing political views, those who sided with Hamilton and those who supported Jefferson’s small government views. One of Hamilton’s policies included an excise tax on spirits in order to pay the interest on the national debt. This tax did not sit well with western Pennsylvania distillers whose main source of income was the production and sale of whiskey (Whiskey Rebellion, n.d.).

Do We Really Listen To Young Children An Investigation into The Essay

Do We Really Listen To Young Children An Investigation into The Importance of Listening to Young Children In Early Years Sittin - Essay Example The question whether do we really listen to young children brings about a few thoughts to a person’s mind. Questions such as how much importance is provided to listening to children and how they have been they treated by the adult world needs to be unearthed. It is significant to note that children are least noticed or listened to at the earlier stages. In many circumstances the early intervention into the life of the children would lead to solving many issues related to their life. Moreover, the careful examination on the unique individualities of children will help others find out the mysteries that surround children, their feelings, thoughts and creativity during the early years of life. The characteristic attributes are attained at an early stage. So it can be said that the life of each children is highly valued and so the educators at the early years sitting should clearly listen to the activities of the children who are entrusted to their care. It is important to recogni se that a number of factors has influenced the growing interest in listening to children. ... Background: In many countries children are treated as having not much of importance. Much negligence was reported on children all over the world. This prompted various organisations and persons to look into the matter very seriously. In 1904 the Prevention of Cruelty to Children Act was established in England and hence forward many laws came into force on the rights of children in the country. The UN assembly too shared its concern for the rights of children all over the world. 1979 was considered as the International year of children and the Assembly decided to pass a convention on the rights of children. It was adopted in the year 1989 and Britain ratified this law in 1991. The country stresses much importance on the well being of the children. Children under five are placed in babysitting and the government makes ample measures for the overall development of children at this stage. Many strategies are implemented for the total development of children in the country. All these nece ssitate the importance of children’s rights as subjects of the state. In the recent years, the government agendas in England have focused on the need to involve children in policy and service design. There has been a strong feeling that the provision and evaluation of services used by children, or which affect them, should be given priority. Whereas consultation with older children is given importance in the recent years, the case for younger children is much different and they are not given due respect for their opinions. Significantly, listening to children has been regarded as an integral part of understanding their needs and feelings from their early experiences. Linda Kinney maintains, â€Å"there were two key outcomes from our work on consultation with