Tata Company SWOT and PEST Analysis

Tata Motors is an automotive manufacturing company based in India. The company specializes in the design, development, assembly, financing, manufacture, and sale of Tata vehicles. In addition, it sells accessories, and spare parts. The company has its primary operations in India, South Africa, Thailand, South Korea, Spain, the UK, and Bangladesh.Advertising We will write a custom report sample on Tata Company SWOT and PEST Analysis specifically for you for only $16.05 $11/page Learn More Tata has its headquarters in Mumbai India with approximately 52,244 employees. For the fiscal year ended march 2011, Tata recorded revenue of $26860 million representing a 33 % increase over the 2010 period. Its operating profit over the same period stood at $1,068.2 million in 2011 compared to $156.4 million in 2010. Current Strategies Pursued by Tata The companys main strategy is to expand its global presence. The company is moving quickly in acquiring other companies in different countries to expand its business globally. According to Goldman (2), Tata has successfully built a sound business in South Africa, which is a key element in its current global expansion strategy. Tata is not new in acquisitions; in 2000 the company bought Tetley Tea a company based in the UK that was suffering from losses. This was the companys first major acquisition. According to Krishnan (4), the companys acquisition of two premium vehicle brands Jaguar and Land Rover may boost the companys image as an international company; in addition, it will help the company in its up scaling efforts similar to the way the acquisition of Tetley Tea Ltd boosted Tata Tea Ltd and Corus Group Plc (Carty 2). Aims and Objectives The objective of this report is to carry out a detailed strategic analysis for Tata Company. The analysis will be based upon secondary from the Internet including the companys financial statements, case studies, and other online sources. The aim of this report is to provide a useful strategic analysis that can be used not only as point of reference for Tata motors but also as a theoretical framework for undertaking the companys valuation.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The report may be used as a primary guide for researchers who seek to appreciate and understand Tata company strategies and also get a practical perspective about Tata as a public listed company. Methodology An in-depth analysis of the companys strategy will be undertaken. In analyzing the companys strategy, the report will make use of both qualitative and quantitative analysis based on the data and information gathered from various online sources, published reports about Tata company, and the companys website. The conclusion arrived at shall be a mix of the students own belief as well as factual presentation. Scope of the Report The scope of this report is academ ic and will be based on academic data in addition to past academic and professional analysis of Tata motors. We will present the entire report as a practical framework based on research findings about the company and apply the findings of the research to Tata Motors. There are two major areas that will be covered that include SWOT analysis (strengths, weaknesses, opportunities, and threats), and PEST Analysis (Political, Economic, Social, and Technological). Limitations The report and the analysis will be done based upon data and published reports sources from recognized business databases on the Internet. It will be done from the students point of view for academic purposes; as a result the output may not qualify as a complete analysis of Tata company. Even though maximum efforts will be applied to ensure that both the analysis and the conclusion arrived at will be as comprehensive as possible and can be adopted in professional scenarios. PEST Analysis Political Given that Tata Mot ors operates in several countries across Asia, Europe, Australia, Middle East, and Africa, it has to consider the political environment, including regulations and laws in the specific countries in which it operates. Regulations that govern trade, commerce, investment, and growth are largely influenced by the political climate.Advertising We will write a custom report sample on Tata Company SWOT and PEST Analysis specifically for you for only $16.05 $11/page Learn More A good example is in 2008 when Tata reached an agreement with a UK based Ford to purchase Land Rover and Jaguar. To do this, it had to fully comprehend the laws that regulate commerce in its home country in addition to the countries where Jaguar and Land Rover operate in. As Tata advances in its global expansion strategy, it is important that it keeps an eye on political changes. The Tata head office reports that India has very strict regulations that govern the regulations of the company in all its dealings and its subsidiary operations (Tata Motors Limited 1). Economic Given its presence in several continents, Tata focus its marketing strategy on the individual markets while keeping a close watch on the global economic developments. From 2004, the company has expanded its global presence through joint ventures. For this reason, it must understand the global economic perspective, to learn, and adapt to the different regions which it operates. Given its wide presence, the company has a competitive edge in gathering of resources and information. For instance, if aluminum prices go up in Africa, Tata has the choice of sourcing them from other suppliers in Europe or Asia at an affordable cost (David 5). The exchange rates equally affect the companys business. Fluctuations in the exchange rate can significantly affect the companys profitability it can also imply that costs increase or reduce in return. For this reason, the company has to pay a closer attention not only t o the Indian currency (rupee) but also other currencies, including the pound, dollar, euro among others (Krishnamoorthy 4). Social How well Tata performs is determined by the opinions, general attitude, and beliefs of all the stakeholders in the organization. The stakeholders include the companys management, employees, and suppliers. The attitudes and culture possessed by the stakeholders ultimately influences Tatas future in terms of profitability.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is because of this that Tata tend to use an integration strategy for the new companies it acquires in various continents. Demographic characteristics equally affect the company. For example the demand for cars in India significantly differs from the demand for cars in Italy. The Indian market is significantly large than that of Italy in addition, the company has to take into account the individual purchasing power in each market. In Italy for example, individuals have higher incomes as such they can afford to drive big luxury vehicles. Cheap vehicles like Tata Nano can do well in India than in Italy. The social factors significantly affect the companys marketing and product design strategies. Technology In terms of technology, Tata motors in one of the leading companies in the industry. Given its global presence, the company has a significant pool of resources and experience that it can use to undertake research and development initiatives. The company translates the needs of the customers into products desired by the customers through innovative research and development (Tata 4). The company employs approximately 1400 engineers and scientists. In addition, it has a Research and Development team that meets the international standards and leads in the Indian market. With the automotive industry, individual manufacturers must keep pace with technology given the emerging problems of high fuel prices and global warming. The company must invest sufficient resources in Research and Development to come up with new innovative solutions that can address these problems and keep the company viable. SWOT Analysis Strengths Tata has an upper hand in innovation because it is fully committed to Research and development. It ability to design the Nano, the least expensive and fuel efficient vehicle that retails at only $2500 represents a better deal than what the other companies have developed. This gives the company a competitive edge over its competition. In addition, the company has diversified its production because it production ranges from the most expensive tractor trailers to the cheapest Nano cars. Because of this the company can satisfy customer demands in various market segments. Similarly the company enjoys a good public image because of its corporate responsibility initiatives, especially charity donations and its environmentally friendly initiatives. In 2000, the company produced the first compressed natural airbus OneCat that neither has gas costs nor carbon emissions (Corporate Governance 7). This has made the car quite attractive for the developed markets. The way the company manages its acquisitions is a strength. As part of its global expansion strategy, whenever it acquires a foreign company, it keeps intact not only the companys structure but also the existing management team. Weaknesses A major weakness that the company faces is its inability to satisfy the safety standards. Even though the company has succeeded in making one of the cheapest cars in the market, the company has not met the legal factors that form part of the safety measures. Some quotas have questioned Tata Nano; they argue that as a car manufacturer, Tata should ensure the safety of its consumers at all costs. They doubt if Tatas cheapest car is safe to drive. For the last one decade, the company specialized in passenger cars. From the customers’ point of view, the period is not long enough and because of this, the company is not fully experienced in car manufacturing. In 2011 December, the company had to recall approximately 1.4 million Nano cars to replace their faulty starter units. The replacement affected all cars that had been produced from 2009 when the new car brand was launched. This cost the company approximately $21.8 million. Such recalls have a negative impact o the companys profitability because the replacement costs adverse effect on the operating results. In addition, product recalls affect public perception of the co mpany because the products are viewed as possessing less quality and this could strain the sale of Tata Motors Company. Opportunities The creation of new products by Tata will most likely enhance consumer confidence and interest in the company. The company launched a number of new products in the 2011 financial year, including Tata Prima Construck in India, Tata Indica eV2 in India, XKR-S at the Geneva motor show Tata Venture in Rajasthan, Tata Magic IRIS, and Tata Ace Zip. In august 2011, the company launched a modified version of its premium hatchback. Its new products development in various markets across the world will significantly improve the companys product portfolio resulting in increased sales and growth. This will also help in growing the companys brand image. Second, the company is better positioned to benefit from the high-demand for diesel cars in India. In the last one year, India has seen a significant increase in the demand for diesel cars. The increase in demand is highly attributed to petrol prices deregulation in June 2010 that saw petrol prices rice by a margin of 30 %. Compared to petrol, in India, diesel fuel is mostly used by manufacturers, and farmers. These groups enjoy subsidized rates. The increase in the prices of petrol in the previous two years has encouraged consumers to shift toward more fuel efficient cars. For the fiscal year 2011, diesel cars had a total market share of 40 % of all the cars sold in India. The Indias Automobile Manufactures reports that from 2011 the sale of diesel cars increased by more than 24 % whereas the sales for petrol cars declined by 16 %. Currently in India the demand for diesel car models account for approximately 80 % of the total market. Tata has positioned itself t benefit from the increased demand for diesel cars in India. Hybrid vehicles are equally another opportunity for Tata Company. As consumers become more environmentally conscious, they demand for eco-friendly cars. In addition, increasi ng oil prices and government regulations aimed at reducing global warming and pollution, are pushing people toward hybrid electric vehicles. The main markets for electric vehicles are majorly the United States, Japan, and Western Europe. However, the rapid economic growth that China is experiencing, it is expected that the demand for hybrid electric vehicles will increase in the country. In 2010, the world hybrid electric vehicle market recorded a sales turnover of $33 billion, and the market is expected to register yearly growth rate of 18 % between 2010 and 2015. As a company, Tata has positioned itself to capture a significant share of the market for hybrid electric vehicles. In the UK Tata Motors is one of the leading green-technology automotive companies. In 2011, the company launched a land rover with an advanced plug-in hybrid diesel technology. The launch was done at the Geneva motor show. The company’s focus toward hybrid vehicles will enable it to benefit from the p ositive market growth in this sector. The India’s automotive industry is equally expected to deliver positive growth. The industry is growing at a faster rate and currently India takes the second position as the fastest growing car market. Future growth of Indias automobile sector will benefit from increased economic growth, high disposable incomes, high population, and change in peoples lifestyles. In the passenger cars segment, it is projected that growth will average 13 % annually from 2011 to 2015. By 2015, it is projected that India will be the seventh largest car market in the globe. By 2020, India will be the worlds third largest market after the United States and China. Threats Stiff competition is a threat the company faces. The world automotive industry is highly competitive and with increasing global consolidation and globalization the competition will increase even further. Competition will be more stiff in the in the premium vehicle categories as all market parti cipants tighten their strategies to maintain their market share in established markets. A number of factors affect competition and these include: product features and quality, development time, innovation, a companys ability to manage its costs, pricing strategy, safety, reliability, fuel economy, and customer service. With the Indian market Tata faces stiff competition from Hyundai, Suzuki, General Motors, Ford, Fiat, Honda Motors, Mitsubishi Motors, and Mahindra Mahindra. Its premium vehicle categories like Jaguar compete with established European brands for example: Audi, Lexus, Mercedes Benz, Volkswagen, Infiniti, and Porsche. The Land Rover on the other hand competes with vehicles made by Nissan, Isuzu, and Toyota. The high competition is highly likely to increase price wars leading to pressure on the companys profits and loss of market share. Environmental laws and regulations equally pose a significant threat. As a vehicle manufacturing company, Tata is expected to abide by government regulations pertaining to carbon emission levels, safety, noise, and pollution from its production facilities. Given the current state of global warming, governments will be even stiffer in enforcing the regulations, and this may adversely affect the companys financial performance. In particular, Europe and the United States have very strict regulations relating to vehicle emissions. Given that Tatas Land Rover and Jaguar brands have well established operations in Europe and UK. In addition, other markets where Tata has interest have begun defining their Greenhouse gas standards including Korea, China, Switzerland, Japan, South Africa, and Australia. In order for Tata to comply with future and current environmental regulations, Tata will have to incur significant capital outlays and research and development expenditures. This will be necessary to upgrade not only its products but also the manufacturing facilities. If the company does this, its costs, and operational resul ts will be affected (Chang 6). The poor economic outlook for Europe and the United States is another potential threat. In 2008 the world suffered one of the worst financial crisis in history. The recession that followed negatively affected the economies of the United States and Europe. According to a report by the International Monetary Fund (IMF), the output from the two regions will remain below their market potential. The United States is trying to regain its foothold; however, the economy still weak growth coupled with slow job recovery. Similarly, the weak household finances, housing market, and reduced consumer purchasing power have worsened the downside risks. The U.S. economy is forecasted to grow at an average of between 1.5 % and 1.7 % in the 2011/2012 fiscal year. At the same time, Europe suffers high public deficits, increased market instability, and low potential output. All these factors have come into play to reduce the rate of economic growth. Growth in real Gross do mestic product (GDP) within the Euro area is forecasted to decline from two percent in the first half of 2011 to only one percent in 2012. In addition, the ongoing financial challenges facing the region are likely to result in limited credit creation and lower confidence. Given that Tata Motors Company gets approximately 35 % of its revenues from Europe and the United States, such a weak economic environment can adversely affect the companys growth prospects and revenues (Korzeniewski 2). Based on the strategic analysis, Tata is a strong company that has gained significant competitive edge from its global expansion efforts through mergers and acquisitions, and its parent company Tata Group. The company has the right foundation in pace and is well placed to advance its international growth strategy in the selected regions. Works Cited Carty, Sharon. Tata Motors to buy Jaguar, Land Rover for $2.3B. USA Today. 2009. Web. Chang, Richard. Can Detroit be relevant? The New York Times. 2008 . Web. Corporate Governance. Tata group. Tata. 2012. Web. David, Ruth. Tata Motors: ready to take on the world? Forbes. 2012. Web. Korzeniewski, Jeremy. A new agreement between Tata Motors and MDI Bring the air-car closer to reality. AutoblogGreen. 2007. Web. Krishnamoorthy, Anand. Jaguar purchase drives Tata Motors shareholders to end holdings. Bloomberg. 2008. Web. Krishnan, Ravi. Tata small car throws a big punch. Livemint.com. 2008. Web. Tata Motors Limited. Profile. Tatamotors.com. 2012. Web. This report on Tata Company SWOT and PEST Analysis was written and submitted by user Imani Mooney to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How Much Do Donations Help College Applications

How Much Do Donations Help College Applications SAT / ACT Prep Online Guides and Tips This is a question a lot of students think about during the college admissions process. If my parents could afford to donate $1 million, would I get in? Do donations affect your admissions chances? If so, by how much? In this article, I'll answer all of these questions. What Do Admissions Offices Usually Look for in Applicants? To answer the question of how much do college donations help college admissions, we must first break down the qualifications for a â€Å"normal† applicant (who does not donate).In brief, admissions officers are looking for students: who meet or exceed their average GPA for admitted students who meet or exceed their 25th/75th percentile SAT or ACT score for admitted students The 25th percentile score means that 25% of the students attending have a score at or below that number (this is below average). 75th percentile means that 75% of students have a score at or below that number. In essence, the 25th/75th percentile covers the middle 50% of all students admitted to the school. If you score at the 75th percentile for any school and have great grades from your high school, you have a great chance at getting in. If you're at the 25th percentile, you'll need to have a strong application to boost your odds of getting in.You can find out both of these numbers by Google searching â€Å"[College Name] Freshman Admit Profile† or â€Å"[College Name] SAT† or â€Å"[College Name]† ACT.† Of course, they factor in personal statements, supplements, achievements, letters of recommendation, etc., but without meeting the two qualifications listed above, a â€Å"normal† applicant would not have a great chance of getting in.However, admissions offices also look for special applicants known as â€Å"development cases† or â€Å"development admits† (although admission officers do not publicly acknowledge such). What Is a â€Å"Development Case† in Admissions? As defined by Daniel Golden, author of â€Å"The Price of Admission: How America’s Ruling Class Buys Its Way into Elite Colleges- and Who Gets Left Outside the Gates† who conferred with sources in the Office of Undergraduate Admission at Stanford while writing his books,â€Å"‘Development case [is] a term that refers to the children of important donors or potential donors,† who receive an even more substantial advantage than legacies (students whose parents attended the school). Why are they called development cases? To be honest, in all of my research, I have been unable to answer this question, but I would guess it either comes from the fact that these applicants can help "develop" the university (the funds their families donate will be used for development) or these applicants themselves are in need of further "development" since they do not meet the "normal" admissions standards of the university. How Much Money Do You Need to Donate (or Potentially Be Able to Donate) to Qualify as a â€Å"Development Case†? An admissions officer will not publically answer this question, but in my research, I found that Stanford considers development cases to be applicants from families capable of donating $500,000 or more. You basically need to buy a building. I'm sure it's comparable at the other elite colleges, especially when you take into account that Stanford has the 4th largest endowment out of all US Colleges with over $18.6 billion.If Stanford gives preferential treatment to students who could donate $500,000 or more, I'm sure other schools with smaller endowments will at least do the same. NOTE: so there is no confusion, this $500,000 or more is in ADDITION to paying the $200,000 or more in tuition for the student to attend the university. Why Do Colleges Accept â€Å"Development Cases† Over More Qualified Applicants? From a practical standpoint, colleges want to admit students who are likely to add the most value back to the school. This can be through donations or achievements that feed the school's reputation. By accepting a development case, they're basically saying that the value of the donations from that student's family now and in the future are worth more than a student who isn't able to donate that money.In even simpler terms, they want additional donations to protect their university's endowment and make it better by building new facilities and making other improvements to the school. Do Admissions Officers Seek Out â€Å"Development Cases† or Do They Wait to Be Contacted? Universities definitely look out for potential â€Å"development cases† in their applicant pool. Universities are a business (even if they are non-profits). Right or wrong, they admit â€Å"development cases† in order to get more money for the university to build better facilities, provide more scholarships, and generally make the university better. A former admissions officer at Stanford admitted that each year she was given a list from the Office of Development of applicants who were the children of significant donors. Former admissions officers at other elite colleges have admitted this as well. Want to build the best possible college application? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. We know what kinds of students colleges want to admit. We want to get you admitted to your dream schools. Learn more about PrepScholar Admissions to maximize your chance of getting in. Exactly How Much of an Advantage Do â€Å"Development Cases† Receive in Admissions? Again, according to Golden,â€Å"It can be as big as 400 or 500 points out of 1600 on the SAT, using the old 1600-point scale,† Golden said. â€Å"It can help a student with a score of 00 out of 1600 get into a top university.† In other words, these â€Å"special† applicants do not need to meet the 25th/75th percentile score for schools. They only need to be within 400 or 500 points (for the SAT) of the 25th/75th percentile.This help means the student could go from being an average applicant to a middle-ranking public college like UC Santa Cruz or UC Riverside to a serious Ivy League contender. How Prevalent Are â€Å"Development Cases† at Elite Colleges? While it varies from school to school, 4%- 5% of accepted freshmen at Dartmouth were given special admissions consideration due to donations by their parents. Also, Duke admitted in the early 2000s to easing its admissions qualification to admit about 100 students each year due to their family's wealth.I would guess this number is similar across all elite colleges, and development cases taking up 4-5% of the freshman class is very significant because it means 100-125 more qualified students did not receive admission. With great money comes great power (and little responsibility). How Do â€Å"Development Cases† Attempt to Secure Admission (If They Haven’t Yet Donated)? According to Golden, â€Å"wealthy parents sometimes use private counselors with contacts in admissions offices to indicate that they are likely to donate large sums of money if their child is admitted.†However, these parents do not have an explicit quid pro quo with the admissions office such as "I'll donate X amount if you admit my child," but there is rather an implicit understanding that they will donate a significant sum of money if their child is accepted. One of these elite private counseling companies, The Ivy Coach, says that money only helps so much. It won't turn an F student into an Ivy Leaguer, but it can help a student who is on the fence be admitted, and there is a specific amount that will get that kid in.However, they won’t tell you the number because they want you to pay them money to â€Å"guide you† and then they will tell you how much you need to pay the school. The president and founder of The Ivy Coach, Bev Taylor, did explain the type of advantage the children of large donors receive,â€Å"They’ll get a better read or they’ll get a second read, they’ll get a second look. ‘How can we accept this kid?’ is the question. Instead of looking to see what’s wrong here, let’s look to see how we can accept this kid.† Now that you have gotten the theoretical explanation of how much donations help in college applications let’s examine some real life â€Å"development cases†: Real Life Examples of â€Å"Development Cases† In his book, Golden references Margaret Bass, a Stanford Class of ’02 Graduate, as an example of a classic development case. Margaret Bass is the daughter of and alumnus who is one of Stanford's former chairs of the Board of Trustees and donated$25 million to Stanford in 1991 and $50 million to the Graduate School of Business in 2005. Bass was a so-so high school student. She was ranked in the middle of her class (40th of 79 students), and out of the nine students from her high school that applied to Stanford that year, she was the only one offered a spot in the freshman class, but she had the second lowest SAT score of those students (1220 out of 1600). At Duke, Maude Bunn earned admission despite her low SAT scores. Her family is famous for Bunn coffeemakers and has a large fortune from it. Duke admitted her hoping that her parents would repay the university. Her parents became the co-chairmen of a Duke fundraising campaign for Duke parents. This has happened more recently as well. In 2013, Maisie Lynton, daughter of Harvard alum and current Sony Pictures CEO, was torn between Harvard and Brown. Her father reached out to Brown, a school he didn't attend, and donated over a million dollars to create scholarships. She was offered admission to the class of 2019. Should You Donate? While I think $500,000 or more will help you out quite a bit, if you're planning on donating $10, 50, 100 or 1,000, keep your money! And don’t even think of trying to bribe the admissions officer, they’ve seen it before! A former admissions officer said several parents each year try innocent bribes (such as offering to buy him dinner) while others try more direct bribes (such as leaving an envelope with $1,000 in it at the admissions office). These bribes were rejected. Save your bribe for the admissions office, but if you have $500,000 or more to donate to the university endowment, you might just have a shot at the Ivy League. What’s Next? Let’s help you get into college with or without a donation. Taking the SAT?Check out our ultimate SAT study guide to help you with your prep. Taking the SAT very soon? Check out our guide to cramming for the test. Not sure where you'd like to go? We'll help you find the right college for you. Nervous about getting arecommendation letter for your college application? Learn about who you should askto write itand check out ourtemplate for a good letter. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Design a pay structure Essay Example | Topics and Well Written Essays - 750 words

Design a pay structure - Essay Example The three main compensable factors that are identified are responsibility, Skill, and effort with each compensable factor having two sub-factors or degrees (Burke, 2008). For instance, the skill factor is made up of educational and technical know-how. Responsibility is made up of impact of the job and scope of control. Effort is made up of the degree of solving problems and how complex tasks are. Outliers ought to be done away with since the will not offer representativeness for the sample (Armstrong, 2002). This implies that the will be extreme data points that need to be taken consideration of in a separate manner. Therefore, in the present data set, there is no extreme outliers that need to be taken concern of. The base bay weighted means will be computed for every benchmarked job. Weighted means will be computed to represent the market data well (Milkovich & Newman, 2008. The simple mean will be computed by summing up the base pay rates and then subsequently dividing them by the total number of organizations, which are a total of six in the present case. The large and small companies in this case will be given the same weights since we are using a simple mean. The weighted mean is good since it offers equal weight for every incumbents wage, job and hence it qualifies as a representative (Burke, 2008). To establish the weighted average base the following is used to come up with the weighted average pay for front desk receptionist job where there are nine job in office in all the six companies. (1/9 X2100) + (2/9 X 2200) + (1/9 X 1800) + ()2/9 X 18500) + (1/9 X 17500)=$19944.44 To come up with the given pay rates provide a three percent pay tactic across the families of jobs. Excel was used to multiply the pay rates that were predicted for every benchmark job (Burke, 2008). The benchmark jobs were multiplied by 1.03. The computations came up with pay rates that were

To what extent do cultural differences alter understandings of Essay

To what extent do cultural differences alter understandings of injustice and approaches to justice - Essay Example Before embarking upon the topic under study, it would be appropriate to define culture. Culture is the amalgamation of religious belief system, cult, social norms, values, mores, customs, traditions and conventions. Language, art, literature, festivals, folkways, food, dressing, writings, music, dance, thought and philosophy also come under the fold of culture. â€Å"Culture is†, Macionis submits, â€Å"the values, beliefs, behavior, and material objects that together form a peoples’ way of life. Culture includes what we think, how we act, and what we own.† (2007: p 60) Hence, culture is not specific to one single era only; rather, it maintains its roots in ancient past, branches of which seek their way in future centuries to come. Since cultural patterns vary from one region to the other, the values, norms and traditions also observe imperative divergence in them. A tradition, thought to be complying and pleasing in one set up, may be offensive, ridiculous and annoying within the framework of some other. For instance, shaking of hands with the colleagues of the opposite gender is a common thing in the west, and is viewed as a part of interaction, but the same is considered very awkward and indecent in the East, particularly in Muslim states and India. Similarly, intimate relationship among the males are viewed as a sign of sincerity and friendship in Asian countries, while the same act is suspected as homosexual aptitude in some parts of Africa and western Europe. â€Å"Differences between people†, Encina (2007) notes, â€Å"within any given nation or culture are much greater than differences between groups. Education, social standing, religion, personality, belief structure, past experience, affectio n shown in the home, and a myriad of other factors will affect human behavior and culture.† (Quoted incnr.berkeley.edu) Thus, cultural values develop the tastes and decide intellectual thoughtfulness of the individuals belonging to that

United Parcel Service And Service Marketing Business Essay

United Parcel Service And Service Marketing Business Essay Services are economic activities that create and deliver great value to the consumer. It is an act that helps consumers to get things done without having to go do it themselves, and the consumers have to pay for it. Services, which can surprise a customer on the first delivery, always win over with high reputation and excellence or pass with flying colours. This report is on the services offered by UPS, mainly focusing on their call centre. UPS was found in 1907 by two people Jim Casey Claude Ryan who were teenagers at the time, also known as the American Messenger Company, whose messengers delivered packages, and carried notes, baggage and trays of food from restaurants. Most of the delivery was made either on foot or, and bicycles for longer journeys. At the time, only a few automobiles were in existence and department stores of the day still used horses and wagons for merchandise delivery. The company was soon started delivering small parcels for local department stores and changed its name from American Messenger Company to Merchants Parcel Delivery. The company expanded outside Seattle (USA) in 1919 with the acquisition of Oakland (USA) based Motor Parcel Delivery and was renamed United Parcel Service in 1930. UPS began the process of expanding its services by acquiring common carrier rights for the entire country; this took place in the 1950s. Over the past century, UPS has transformed drastically, growing from a small messenger company to a leading provider of air, ocean, ground, and electronic services. In 2003, the company introduced a brand new mark and acronym UPS showing the world that its capabilities extend beyond small package delivery but rather has a broad line of services. However, the company maintains its reputation for integrity, reliability, employee ownership, and customer service. For UPS, the future holds even greater goals to be achieved and accomplished. The UPS Culture As a company, UPS focuses its attention on: Safety: The company spends $38 million a year on safety training, which covers everything from proper body mechanics at work to proper nutrition and exercise at home. As a result, UPS has lowered the number of workdays lost due to injury by more than 50 percent since 1995. Employee education: Many UPS employees at Worldport and other sorting locations are college students. UPS encourages mentors and recruiters from nearby colleges to visit and work with its employees, and it provides additional benefits and perks for college students. Diversity: Minorities make up 35 percent of UPS U.S. employees and 30 percent of its executives. Its also recognized by Fortune magazine as one of the 50 best companies for minorities The Environment: Delivering packages all over the world and moving them between distribution centers requires an enormous amount of fuel. UPS uses several methods to reduce its fuel consumption and its environmental impact. For example, it has developed a hydraulic hybrid package car, and its drivers use route-planning software to minimize the amount of time they spend idling in traffic and making left turns. UPS pilots also fly at the most fuel-efficient speeds possible to meet their delivery deadlines and run only one engine when taxiing to conserve fuel. Current trends in the industry According to Miss Tanya Astley, Customer Representative Officer in the UPS there are no such trends in the company, only the way things are done keep changing, on busy days, like, on festivals and important occasions. ENVIRONMENTAL ANALYSIS SWOT ANALYSIS Strengths Global Brand, Strong Distribution Network Weaknesses Perception of Ground Delivery instead of Overnight Heavy Union presence Opportunities Expansion of online shopping Emergence of international middle class Threats Increasing Fuel Costs Competitive Landscape (DHL, USPS, FedEx), potentially slowing global economy. Now to use strengths to capitalize on opportunities, I would say leverage the brand online by partnering with major shopping sites. To addresses weaknesses to alleviate threats, I would say heavily market overnight capabilities to keep FedEx and DHL at bay. 3. Major competitors: Fedex DHL Speedex Aramex THE SERVICE OFFERING Determining customer requirements There is no particular way of measuring the customer requirements in the type of service done by UPS, but they tend to attract new customer through marketing and telesales. Customer loyalty is held high in UPS. Strategy There are a lot of different factors to build Competitive advantage in the Air Express Industry. The different strategies of the companies based on their core product which they are better in than other companies hence makes all the difference. When a business provides an excellent service to its customers, it gives them a positive service experience which leads to repeat purchases or usage of that specific service. As well as passing on the experience to family and friends this helps UPS build a stronger relationship with their customers. UPS believes that by achieving effective customer service they will hence achieve a competitive advantage in the market. UPS uses a differentiation strategy; it does this by creating something about its product or service that is perceived as unique in the industry. Customers must perceive the service as a unique one compared to the competition. UPS should be aware that its customers must be relatively price insensitive as adding this additional uniqueness to its services as additional costs Differentiation may be attained through many features that make the product or service appear unique. Possible strategies for achieving differentiation may include: warranties brand image technology features service quality/value dealer network Economies of scale, such as, lower costs and product differentiation were also prime sources of achieving a competitive advantage in this industry, which were used by UPS to its advantage. This helped UPS to gain a much larger domestic market share three times that of United States postal and twice of Fed Ex, UPS was very cost effective at the time and had a very good reputation in the market. It was only a matter of time when UPS realized that they were not doing as well as they did before and also realized that any competitor could do the same in terms of achieving economies of scale. UPS has been the market leader in this division for a long time. UPS as sited in our essay has always been the leader in market pricing trends. Always the first to charge premiums, and the first to give discounts to the customers. UPS strategy has always been quite different from that of Fed Ex, Aramax or even DHL. UPS is very profitable, well organized, successfully run, has low debt, and a massive ground operation that can financially support a downturn in air express operations. Because of their size and financial strength UPS is in the best position to survive a price war in the industry. The media strategy The usage of an appropriate advertising media, such as, television, press, radio, internet and key broadcast channels, leading titles and publications and strategic outdoor sites can be very influential in helping us to achieve our campaign objectives. The following media imperatives have been set for the region: Television is the key broadcast medium to drive awareness of the new UPS brand identity and offering. Radio will be used as a lead (where budgets dont allow for TV) or support medium, reinforcing primary messages and cultivating top-of-mind awareness. Outdoor will be used to communicate the primary message, ensure new logo exposure and in smaller countries, as a substitute for broadcast media. Press will be used to support the TV creative or stand alone, allowing more opportunity to explain the UPS strategy further High reach media will be used at the launch, covering all audiences, followed by one or two lower bursts ensuring longevity of the new brand message. To build customer relationship, the organization could: Keep in touch with the customer by sending emails with the offers and rates. Get regular feedback from customer who have used the service and improve with their suggestions, to make the customer feel like the king. DEMAND AND CAPACITY 1. Demand cannot be forecasted in this industry. The company can only take the initiative to maintain current sales and hope increase sales in the future by marketing. 2. An increase in demand will lead to more people being employed either part time or full time depending on the tasks that need to be performed. Another important thing needed is the service vehicles, with the increased demand. 3. Customers dont have to go through the hassle of waiting in lines for their doubts to be clarified. All the customer has to do is call, which gets routed to various agents in the call centre, to answer any queries or solve any issues. SPECULATION 1).Opportunities appear to be available in the industry currently the margin for opportunities seems to be very narrow. But strategies could be altered according to the consumer needs. For example, some consumers emphasize on price and the others on the service time taken no matter what the price. Recently, UPS is planning to set up a domestic postal service in China. They plan to introduce a next day delivery service and second and third day delivery products. China is a potential for UPS to grow and offer services and products internationally and this it seems China is an emerging market which could be worth billions. 2. Technological advances In todays day and age the air express industry has become so technologically advanced that goods can be delivered overnight. It is facing intense price competition between the competitors, which exist in this market. The ability to price, route, track and deliver parcels and mail in both domestic and international markets demands a comprehensive. A significant improvement in information technology has enabled package carriers to provide to customers the ability to track their packages movement from origin to destination. Other advances included combining logistics, freight and financial services with traditional package delivery in order to offer customers full supply chain management solutions. Only the organizations that were able to achieve these effectively and efficiently were able to survive in this industry. This is how the existing companies could then make their profit. In this industry the price of the service is the main source for competing. This is the only way in achieving Competitive Success. Competitive advantage can be achieved if, the price of the service provided by competitors is similar and the approach taken to provide the service. For instance, the amount of time taken for the product to reach from point A to point B. 3. Advice to other firms who plan to enter the industry Our advice to the new firms which plan to enter this industry would be to, research the market and the industry and think about strategies that provide the new firm a big competitive advantage including low cost of service and low price charged to the customers. The relationship between the firm and the customers should be healthy. The company should be knowledgeable about everything and should see to it that they have all the information necessary. Customer Relationship Management Customers account for 95% of UPSs shipping information directly. The CRM methodology is a very core part of the UPS success story. UPS grows through engineering and re-engineering of its systems. UPSs growth was achieved slowly and methodically from the inside out. An Excellent service is what distinguishes it from other companies. Companies can use and integrate UPS Worldship hence optimizing their business processes. They can process shipments easily, respond to your customers faster, and reduce costly errors. UPS  provides businesses with  multiple ways to integrate WorldShip with their business: Batch Import/Export: Import a file containing addresses, customer orders, or other shipment information, or export shipping history to your internal systems. Keyed Import:  Allow WorldShip to recognize a customers order simply by entering or scanning a unique identifier, such as a Purchase Order number. Hands-Off Shipping:  Schedule WorldShip to pull addresses from your order entry database and automatically print shipping labels at designated times. XML Auto-Import:  Automate shipment processing using XML code. LOGISTICS Logistics is about getting things where they need to be, at the correct time as effectively and efficiently as possible. But nowadays, logistics is also a strategic way to add value to your business, better served customers, and better long term growth. The logistics provided by UPS can help you manoeuvre the intricacies of global trade with minimal effort. Manage your shipments and minimize their environmental impact. And win repeat and loyal customers by making it easy to return products or parts. The new logistics is more than just getting things to the right place at the right time at the right cost. Its about using the movement of goods as a competitive advantage. Its a whole new way of thinking. And its a powerful force for growing your business. Access to Resources through UPS Businesses dont need a large warehouse, distribution center, or global network to access this new logistics. UPS has built a massive integrated network of physical, technological, and human assets that lets you  tap into the power and passion of logistics. The new logistics from UPS levels playing fields. It lets you act locally or globally. Its for the individual entrepreneur, the small business, or the large company. Its reliable, efficient, and environmentally responsible. Long term growth in the telecommunication UPS needs to learn from other industry best practices to gain a competitive edge in and expand beyond their core markets. An increasing number of companies have redefined themselves and significantly outperformed the markets by growth through services. UPS Moved from traditional parcel services to total supply chain solutions. UPS can better differentiate themselves via services by extending relationship with existing customer base leveraging. Superior customer knowledge as key asset. Customer proximity and delivery competence. In addition, developing the necessary skills and scale by new service-specific processes being developed and service innovations to ensure fast scalability of process and time to market. UPSs evolution to Total Supply Chain Solutions started as:- Standalone development of small service operations within the organization: Worldwide Logistics unit Service Parts Logistics Worldwide dedicated Services UPS Truck Leasing UPS consulting This moved on to:- Expansion of product portfolio and consolidation of existing services resources into UPS Supply Chain Solutions. And finally Reorganization and major MA effort with 16 key acquisitions to develop scale and growth.

Abortion :: essays research papers fc

Abortion With 2000 being a presidential election year, the question of pro-choice or pro-life is once again a prominent issue. I am and have been a pro-choice advocate since I first understood the issue. The upcoming election has made me revisit the main reasons for my position. For me, two main reasons for supporting pro-choice are the medical and social benefits the country has experienced since the Supreme Court legalized abortion in 1973. The most important medical benefit has been the end of the â€Å"back alley butchers† who left many women dead or mutilated. Legal abortion has proven to be safe, while illegal abortion has not. In 1965, 193 women died from illegal abortions, and 17% of all deaths due to pregnancy and childbirth in that year were caused by illegal abortions. (Medical screen 2) Current death rate from abortion is 0.6 per 100,000. This means that abortion is 11 times safer than carrying a pregnancy to term. (Medical screen 2) In other countries where abortion is illegal it is a leading cause of maternal death. (Safety screen 1) Along with the medical benefits, there have also been many social benefits due to the legalization of abortion. Unfit mothers and teenagers no longer are forced to carry out there pregnancies and have to care for an unwanted child. Couples who have a high risk of giving birth to babies with genetic disorders are now more willing to try and conceive because of the availability of safe legal abortions. (Medical screen 2) States with stricter abortion laws spend far more money per child on things such as foster care, welfare, and education then states with more lenient laws. (Medical screen 2-3) Last is my conviction that each individual woman, and no one else, has the right to carry out or abort her pregnancy. Every woman can do what she wants with her bodies without any government intervention. The Supreme Court based women’s right to an abortion on the right of privacy, or the right of people to make choices about their personal and reproductive life without interference from the state. (McDonagh 4) Upon revisiting my reasons for supporting the pro-choice movement, I am more convinced than ever that my beliefs are justified.

How Customer Service is provoded in business Essay

Costumer service is the ability of an organisation to recognise and consistently meet the costumers’ needs. Costumer service generally involves service teamwork and service partnerships so they can meet customer expectations and produce costumer satisfaction. Costumers contact an organisation when they need something, the main reasons are: * To complain * To request/ order a service/product * To obtain information * To ask for advice * To enquire about an order * To change an order or request * To report a problem to return and exchange goods * To ask for assistance or help The organisation I have chosen to study for this is the National Maritime Museum which consists of the Royal Observatory Greenwich, Queen’s House and National Maritime Museum. Together these constitute one museum working to illustrate for everyone the importance of the sea, ships, time and the stars and their relationship with people. A customer is anyone who has the right to ask or expect a service as part of a job role; this means there are two types of customers – internal and external. Internal customers are all the colleagues who need assistance to fulfil their obligations to their own customers; these include the supervisors, staff, staff teams and managers. External customers are those who contact or visit the organisation because of what it provides or supply’s as it is something they need. There are a wide range of external customers but only a few can apply to each business, some businesses have a wider range of external costumers compared to other businesses, such as a supermarket will have a wider range of external customers as it will sell a wide range of goods whereas a youth club or nursery will have a smaller rage of external customers as its only aimed at a certain age group. The National Maritime Museum has a wide range of customers and provides everyone access to its historical buildings and unique collectors; as a result the customers have a wide range of needs so they provide products and services to fit their needs. On any average day the museum staffs have to deal with * People wishing to research their family history in our archives * Ship model-makers wanting advice on details of a ship * Film companies wanting to use our buildings as a location for an advert or television drama * Domestic tourists wanting a fun day out * Foreign tourists wanting to experience British history * School and college groups wanting to investigate the Museum to help with their studies. The Museum has 7 main categories of customers which have their own special needs and interests and they are the following 1. Individuals – Casual Visitors – Special Interest Visitors – Individual Researchers 2. Families – Parents along with Young Children 3. Groups – Mixed age groups – Special Interest and Education 4. People from different cultures with different languages – Foreign and Domestic Tourists – People from Diverse Ethnic and Religious Communities 5. People with special needs – Blind and Visually Impaired – Deaf and Hearing Impaired – Learning Difficulties – Physical, Emotional or Mental Health Needs 6. Virtual users who access the Museum via our website – People who access the museum via the website 7. Internal customers – Members of Staff who Support the Work of Others The main three types of customers the National Maritime Museum focuses on are families, disabled visitors and groups. Families are an important target audience for the museum as it is a free family-friendly place to visit; it focuses of the key needs and expectations of family audiences which are: – it’s free – the price of tickets can be a barrier for many families, especially with the costs of travel and lunches – it’s fun and educational with lots to see and touch, like the All Hands interactive children’s gallery – there’s lots to do such as special activity workshops, storytelling and treasure trails – it’s easy to get to – only 20 minutes from central London, with good transport links The Museum also has family-friendly events which bring the Museum galleries to life including practical activities for 2-to-6-year-olds (weekly); trails revealing the secrets of their vast collection of objects; action-packed art and science workshops, and actors’ performances for all ages. Their family-friendly facilities include areas for changing and feeding babies, clean and accessible toilets, cafe and picnic areas and online activities in the E-Library and on the website. The Museum aims to increase the number of families who visit the National Maritime Museum by expanding programs of events, activities and special exhibitions for families, especially during weekends and holidays. All this makes the Museum more appealing to families. Along with individuals the Museum has also built up experience in providing for different type of groups who each have a different set of needs. Foreign language students – The Museum provides souvenir guides and essential visitor information on their website in different languages. This service targets both foreign tourists and domestic visitors with English as a second language. They also have non-Eurocentric displays and events which inform customers of the history of people and cultures from all over the world. Large Groups – For large groups coach parking is easily attainable, there are special discounts given to access the charging exhibitions, pre booked tickets make it easier for large groups to book easily and guided tours and talks are especially available for larger groups. Special Interest Groups – At the museum there are enquiry and research facilities accessible via the library, there are archives and online sources at hand and also special curator talks and tours for all the groups that have a special interest. Corporate and Private Hire Groups – There is event planning and support available for Corporate and Private Hire groups including venue hire and catering for those who want to use the museum for private hires and corporate reasons. Educational Groups – The museum provides curriculum recourses and educational talks along with support with visit planning and booking. They also have a lunchroom and cloakroom especially suited for school/ educational groups. Lastly the National Maritime Museum also focuses on developing access for all their visitors and users which includes those who are disabled. It continuously tries to exceed and improve the museums facilities to meet the basic requirements of those who are physically disabled, deaf and blind. They believe good, inclusive customer service is about understanding everybody’s special needs. For visitors with disabilities, the Museum has a range of access facilities as part of its customer service. o Installing new lifts and ramps o The Road Train service o Providing detailed information for disabled visitors o Providing alternative ways to access the Museum o Maintaining a policy of welcoming assistance dog They have added lifts to improve physical access around the Museum site. Members of staff are always at hand to help. The new lifts and ramps that have been installed provide flat or wheelchair access to all levels and galleries. Visitors may also borrow manual wheelchairs from admission areas. Special bookings for those who are disabled are also available by calling the bookings unit who will make any special arrangements. There is also information available online such as the availability of disabled car-parking, mobility buses and the access facilities on all their sites. It is also important that the customer information also describes areas that are not accessible – such as parts of the historic buildings of the Royal Observatory. This avoids frustration and disappointment on the day. Touch Sessions for Visually Impaired Visitors are also available. They have a number of alternative methods to accessing the Museum and its collections. For blind and visually-impaired visitors they provide: o Braille Guides o Raised drawing o Magnifying glasses o Large-print guides o Tactile maps o ‘touch packs’ They also run a program of pre-booked ‘touch talks and tours’ by Museum staff and guest speakers. The National Maritime Museum also has a sign-interpreted talk for deaf and hearing-impaired visitors. They have installed perimeter loops in the galleries, admission areas, information desks and key audio installations. They also run a program of pre-booked British Sign Language sign-interpreted talks and events. Customer service is important to the National Maritime Museum because without customers there would not be a business. Excellent customer service results in: * higher visitor numbers and greater customer diversity – Visits to the sites are increasing each year – provides a public service for groups of people who don’t traditionally visit or use cultural or heritage organizations like museums – Has an outreach community newsletter which has news and events for communities under-represented among the visitors * increased sales – The Museum generates increased income through shops, cafes and charging for special exhibitions – It also supplies hiring venues for corporate events and weddings and sales from the Picture Library. * increasing public image – The Museum has to compete with other organizations for people’s leisure, by providing excellent customer service it increases public image they do this using their website and leaflets * survival in terms of competition – Good customer service can give the Museum an edge over other tourist attractions or leisure facilities, as they compete for customers’ leisure time and money. * satisfied customers and greater job satisfaction for staff – As well as asking for feedback from customers and monitoring visit numbers the Museum pays a market research company to conduct surveys, the customers are asked to rate their experiences and satisfaction levels, this helps knowing the customer’s needs and satisfying them. – The staff also takes pride in being part of an organization which delivers high levels of customer service – Job satisfaction is increased by positive feedback from the customers * repeat business and customer loyalty – Museum donation box Analysis of feedback and visitor surveys indicates that 94% of visitors would recommend the Museum to their friends. – Excellent customer service results in strong customer loyalty and increased visitor numbers – especially repeat visits. The National Maritime Museum believes that to enjoy and learn from a museum’s collections, visitors must first feel welcome, secure and comfortable in their environment. Crucial factors include friendly staff to greet and help, clear signage, queuing systems, gallery plans and well-maintained washrooms and cloakrooms. Improvements to these areas can significantly increase word of mouth recommendations, repeat visits and time and money spent by visitors as competition for the public’s time and attention is intense.